Overview

As a Paid Media Specialist (Meta, Google & TikTok Ads) you will be responsible for driving business growth through data-driven paid advertising campaigns. You'll manage advertising across multiple platforms, analyze campaign performance, optimize conversions, and identify opportunities to improve return on investment. This role is ideal for someone who enjoys making strategic decisions based on data and continuously improving marketing performance.

Schedule:

• Monday to Friday, 9:00 AM – 6:00 PM EST (1-hour unpaid break)

Responsibilities

• Plan, launch, and optimize paid advertising campaigns across Meta, Google, and TikTok.
• Monitor campaign performance and optimize key metrics such as ROAS, CPA, CTR, and conversions.
• Analyze marketing and sales data to identify trends and recommend improvements.
• Conduct A/B testing on advertisements, audiences, and landing pages.
• Collaborate with the content marketing team to develop high-performing ad creatives.
• Assist with Shopify product pages and landing page optimization as needed.
• Prepare regular reports and provide recommendations to improve campaign performance.

Required Qualifications (Non-Negotiable)

• Exceptional verbal and written English communication skills (MUST TAKE THE https://www.efset.org/ef-set-50/ English test)
• Outstanding copywriting skills for advertisements and customer-facing content.
• Strong critical thinking and problem-solving abilities.
• Demonstrated ability to make informed decisions and work independently.
• Previous leadership, project ownership, or decision-making experience.
• Experience managing paid advertising campaigns on at least one major platform (Meta, Google, or TikTok Ads).
• Strong analytical skills with experience interpreting campaign performance data.

Nice to Have

• Experience managing campaigns across multiple advertising platforms.
• Shopify experience.
• Landing page optimization.
• A/B testing experience.
• Google Analytics (GA4), Looker Studio, or similar reporting tools.
• Experience working in an eCommerce, fashion, or digital marketing agency environment.

Independent Contractor Perks

• Permanent Work from home
• Immediate Hiring
• Health Insurance Coverage for eligible locations

Note

• Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.