Role Name: Social Media Marketing Specialist
Schedule: Part Time - 20h per week - flexible schedule but meetings based on EST.
Overview:
We are scaling our packaged food goods brand and need a professional with 3+ years of experience to lead our Instagram and TikTok content strategy. You will collaborate directly with our founder on influencer outreach, community management, and short-form video optimization to drive retail brand awareness.
We are scaling our packaged food goods brand and need a professional with 3+ years of experience to lead our Instagram and TikTok content strategy. You will collaborate directly with our founder on influencer outreach, community management, and short-form video optimization to drive retail brand awareness.
Responsibilities:
- Create and manage engaging social media content across Instagram and TikTok.
- Edit long-form raw video footage into multiple short-form videos optimized for social platforms.
- Maintain brand consistency and voice across all community interactions.
- Monitor and respond to comments, direct messages, and inbound leads daily.
- Research and conduct outreach to relevant influencers to support brand awareness.
- Repurpose content strategically across platforms to maximize reach and engagement.
- Support intensive marketing campaign pushes with increased content output.
- Collaborate directly with the founder on content strategy and brand direction.
Requirements:
- Minimum of 3 years of experience in social media management and content creation.
- Strong video editing skills with a focus on short-form social media formats. (APPLICATIONS WITH PORTFOLIOS WILL BE PRIORITIZED)
- Solid understanding of social media algorithms, trends, and platform best practices.
- High level of attention to detail and strong visual storytelling ability.
- Ability to work independently with minimal supervision while meeting deadlines.
- Bonus if you have experience in the food and beverage or consumer packaged goods industry.
- It helps if you have experience with influencer outreach and community management.
Independent Contractor Perks
- Permanent work from home
- Immediate hiring
Note
- Please click the "Apply" button to complete your application, including the assessment questions, technical check, portfolio link and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.