Job Overview

Our client is looking for a creative, detail-oriented, and highly organized Social Media & Influencer Coordinator to support their marketing team. Starting at 20 hours per week, this role combines social media management, influencer coordination, content production, and marketing administration, all supported by a strong visual eye and a genuine understanding of fashion culture.

A key responsibility of this role is managing the influencer gifting program to generate high-quality content. You'll work closely with the Marketing & Ecommerce Manager to ensure influencers consistently create imagery and video that aligns with current product priorities and broader marketing campaigns.

Schedule

• Monday - Friday, 4 work hours per day (Flexible anytime during client business hours) (20 work hours per week)

• Alternative option: Tuesday - Thursday (20 work hours per week)

Responsibilities

Daily Social Publishing

• Manage the daily publishing schedule across Instagram and TikTok, ensuring all content is planned, created, written, designed, and scheduled in advance.
• Instagram Feed: Plan the Instagram grid weeks ahead with a cohesive visual flow; select and arrange imagery to maintain a strong brand aesthetic; write engaging captions, hashtags, and product callouts; schedule posts using the designated scheduling platform.
• Instagram Stories: Create daily Stories featuring products, behind-the-scenes content, polls, promotions, and reactive content; design Story templates and graphics in Canva; write all Story copy and overlay text; schedule or publish Stories daily.
• TikTok & Instagram Reels: Plan and schedule regular TikTok videos and Instagram Reels; write captions, hooks, and on-screen text; assist with basic video editing, including captions, pacing, and trending audio; monitor social media trends relevant to the fashion industry.
• Content Planning: Maintain a forward-planned content calendar; ensure feed posts, Stories, and video content work together as a cohesive weekly content strategy; organise and repurpose content assets within the shared content library.

Graphics & Content Production

• Create branded graphics for social media, including promotional posts, Story templates, sale graphics, and marketing assets using Canva or Adobe Creative Suite.
• Assist with light editing of Reels, TikToks, and Stories.
• Ensure all creative content aligns with the client's brand guidelines and visual identity.
• Support additional content production tasks as required by the marketing team.

Influencer Gifting & Content Pipeline

• Work closely with the Marketing & Ecommerce Manager to understand campaign priorities and content requirements.
• Manage influencer gifting with clear campaign objectives and measurable content outcomes.
• Brief influencers on product focus, styling direction, required content formats, and posting timelines.
• Track gifted products, expected deliverables, deadlines, and follow-up communications.
• Collect, organize, and catalogue influencer-generated content for use across social media, e-commerce, and marketing campaigns.
• Identify content gaps and recommend solutions before launches.
• Maintain an up-to-date gifting and content tracker in Google Sheets.

Influencer & PR Coordination

• Support the management of the ambassador and influencer gifting programs.
• Research and identify influencers whose audience and aesthetic align with the client.
• Manage influencer outreach, communication, and ongoing relationships.
• Coordinate PR gifting, including product selection, packaging, and shipping.
• Process gifting through Shopify and coordinate with fulfilment teams.
• Follow up with influencers after delivery to confirm receipt and ensure agreed content is delivered.
• Manage campaign timelines, influencer briefs, and content approvals.
• Maintain accurate influencer performance records and databases.

Marketing Administration

• Maintain organized Google Sheets for influencer databases, gifting trackers, PR campaigns, content calendars, and marketing administration.
• Process influencer orders through Shopify and monitor shipments.
• Assist with marketing administration, including mailing lists, delivery tracking, and PR coordination.
• Support brand collaborations and campaign coordination as required.

Requirements

Essential

• Genuine passion for fashion and current industry trends.
• Strong understanding of Instagram and TikTok.
• Excellent visual and creative judgement.
• Experience planning, writing, and scheduling daily social media content.
• 1–3 years' experience in a Social Media, Influencer, or Marketing Coordinator role.
• Professional written English.
• Strong organizational and project management skills.
• Ability to manage multiple campaigns and deadlines simultaneously.
• Proficient in Google Sheets.
• Experience using Shopify or a similar e-commerce platform.
• Close attention to detail and ability to work independently.
• Available to work the agreed schedule.

Preferred

• Strong Canva skills with the ability to create branded templates and graphics.
• Basic video editing experience using CapCut, Premiere Pro, or similar software.
• Experience managing influencer gifting programs with measurable content outcomes.
• Familiarity with scheduling platforms such as Later, Plann, Planoly, or Buffer.
• Previous experience within the fashion, beauty, or lifestyle industry.
• Understanding of influencer outreach and PR workflows.

Tools You'll Use

• Instagram
• TikTok
• Canva
• CapCut / Adobe Premiere Pro
• Google Sheets & Google Drive
• Shopify
• Later / Plann / Planoly / Buffer
• Slack
• Email
• Google Chat

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

Note

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.