UI/UX Design Lead

Full-Time: Monday - Friday, 9:00 AM - 5:00 PM Cancun EST, with 30 minutes paid break (40 hours per week) 

About the Role

We are looking for an experienced UI/UX Design Lead to oversee day-to-day design execution and ensure exceptional user experiences across digital products and customer journeys. Reporting to the Digital Manager, you will transform research and business requirements into intuitive user flows, high-fidelity interfaces, and production-ready assets for websites, email campaigns, and internal tools.

This is a hands-on leadership role where you'll spend your time designing in Figma, creating prototypes, maintaining design systems, and collaborating with cross-functional teams to deliver polished, user-centered experiences. You'll also help establish design standards, streamline workflows, and mentor contributors to ensure consistency and quality across every project.

High-Performance Environment

This role is best suited for professionals who thrive in fast-paced, high-growth environments.

We are looking for someone who:

• Maintains exceptionally high standards for quality and execution.
• Is comfortable working in a dynamic environment with evolving priorities.
• Makes thoughtful decisions quickly and adapts to change.
• Takes initiative, solves problems independently, and drives projects forward.
• Is committed to delivering outstanding results and continuously improving the user experience.

Key Responsibilities

UI/UX Design

• Convert business requirements into user flows, wireframes, prototypes, and high-fidelity UI designs.
• Design intuitive information architecture and seamless user journeys.
• Produce responsive, production-ready interfaces using Figma.
• Lead UX research, journey mapping, and human-centered design initiatives.

Design Systems

• Build, maintain, and evolve a scalable design system.
• Create reusable components, typography standards, spacing guidelines, and UI patterns.
• Ensure visual consistency across websites, email templates, and digital products.

Cross-Functional Collaboration

• Work closely with Product, Marketing, Operations, Customer Experience, and Engineering teams.
• Manage design requests from intake through design review, QA, and final delivery.
• Communicate design rationale clearly and gather stakeholder feedback effectively.

User Research & Optimization

• Conduct user research, usability testing, and analyze customer feedback.
• Identify friction points throughout the customer journey.
• Recommend and implement design improvements that increase engagement, activation, and conversion.

Leadership & Process Improvement

• Coordinate with designers, contractors, and external partners.
• Maintain high design quality while ensuring projects remain on schedule.
• Create and maintain documentation, SOPs, and design handoff processes.
• Mentor team members and promote design best practices.

Required Qualifications

• 6+ years of experience in UI/UX Design, Product Design, or Digital Design.
• Strong portfolio demonstrating successful digital products and measurable business outcomes. (APPLICATIONS WITH PORTFOLIOS WILL BE PRIORITIZED)
• Extensive experience with end-to-end design processes from discovery through engineering handoff.
• Advanced proficiency in Figma, including components, variants, auto layout, and responsive design.
• Strong understanding of user-centered design principles and conversion-focused design.
• Experience facilitating design thinking workshops or collaborative design sessions.
• Excellent communication and documentation skills.

Preferred Qualifications

• Experience building and maintaining enterprise-level design systems.
• Familiarity with CRM platforms and customer journey automation tools.
• Experience using customer support insights to improve UX.
• Advanced knowledge of Notion for documentation and workflow management.
• Experience working in fast-growing startups or high-performance organizations.

Tools & Technology

• Figma
• Notion
• CRM and Marketing Automation Platforms (such as GoHighLevel or similar)
• Google Workspace
• Telegram
• Zendesk or equivalent customer support platforms

Key Performance Indicators (KPIs)

• Reduce design cycle time from project intake to engineering handoff.
• Increase adoption and consistency of the design system across digital properties.
• Improve website and landing page conversion rates through iterative design improvements.
• Enhance user onboarding and engagement by identifying and removing UX friction.
• Deliver high-quality design work that supports business growth while maintaining design consistency.

Why Join Us?

• Make a meaningful impact by shaping the design direction of a rapidly growing organization.
• Work alongside talented, ambitious professionals who value innovation and excellence.
• Influence product strategy and customer experience from concept to launch.
• Enjoy opportunities for professional development, collaboration, and career growth.
• Be part of a team that encourages ownership, creativity, and continuous improvement.