Schedule:

• Mondays to Fridays, 9:00 am to 6:00 pm (Australian Eastern Time), with a 1-hour unpaid lunch break (40 hours per week/8 hours per day)

Key Responsibilities:

• Manage and optimize paid advertising campaigns across Google Ads, Microsoft Ads, LinkedIn, and other relevant platforms to achieve CPA, ROAS, and lead generation targets.
• Conduct daily account monitoring, including spend, performance, budget pacing, ad approvals, and campaign health checks.
• Build, launch, and optimize Search, Performance Max, Demand Gen, Video, Shopping, and B2B campaigns.
• Monitor and troubleshoot tracking using GA4, GTM, conversion pixels, and lead routing systems.
• Develop media plans, allocate budgets, research target audiences, and identify growth opportunities through competitor and market analysis.
• Create ad copy, coordinate creative development, and manage asset approvals and deployment.
• Build and manage landing pages, forms, email automation, and campaign assets within client CMS and marketing automation platforms.
• Conduct account audits and lead seamless handovers from previous agencies or internal teams.
• Analyze campaign performance, identify optimization opportunities, and implement conversion rate improvements.
• Prepare and present weekly, fortnightly, and monthly performance reports with strategic recommendations.
• Support direct media buying, organic social promotion, and ongoing analytics implementation.

Qualifications:

• Proven experience managing paid media campaigns across Google Ads, Microsoft Ads, and LinkedIn Ads.
• Strong knowledge of campaign optimization, audience targeting, bidding strategies, and performance metrics (CPA, ROAS, CTR, CPC).
• Hands-on experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), conversion tracking, and reporting.
• Experience with landing page builders, CMS platforms, marketing automation tools, and email nurture campaigns.
• Strong analytical, communication, and project management skills with the ability to manage multiple campaigns simultaneously.

Nice-to-Have Skills:

• LinkedIn Advertising Certification.
• Experience with Reddit Ads, Programmatic Advertising, or direct media buying.
• Experience building dashboards in Looker Studio.
• Basic graphic design skills using Canva.
• Experience with marketing automation platforms such as Pardot.

Independent Contractor Perks:

• Permanent work from home
• Immediate hiring
• Health insurance coverage for eligible locations

Note:

Please click the Apply button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.