Job Description
Social Media, Content & Email Marketing Specialist
About the Role
We are seeking a proactive and creative Social Media, Content & Email Marketing Specialist to support two growing brands:
Business 1 – Hercules Gazebo (Main Business)
Heavy-duty pop-up gazebos, event shelters, market stalls, and display solutions for businesses, schools, sports clubs, event organisers, and outdoor users.
Business 2 – Hercules Store
Practical home and outdoor living products including furniture, storage solutions, pet products, garden sheds, shelving, and related categories.
This role is responsible for social media management, content creation, community engagement, email marketing, paid social advertising, and performance reporting across both brands.
The ideal candidate is not only able to schedule posts, but can independently create professional content using Canva and video editing tools with minimal supervision.

Key Responsibilities
1. Social Media Account Management
Manage and maintain company social media accounts including:
•    Facebook
•    Instagram
•    TikTok
•    LinkedIn
•    Neighbourly
Responsibilities include:
•    Maintaining profile information and public-facing account settings
•    Ensuring profile information, contact details, and website links are accurate and up to date
•    Monitoring account performance
•    Ensuring platforms are operating correctly and efficiently
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2. Content Planning & Scheduling
Hercules Gazebo
Create and schedule social media content for:
•    Facebook
•    Instagram
•    TikTok
Requirements:
•    Minimum 4 posts per week across all channels
•    Minimum 2 TikTok posts per month
•    Mix of image posts, reels, videos, customer stories, educational content, and promotional content
•    Submit all content for manager approval every Thursday for the following week
•    Schedule approved content for publishing
Hercules Store
Create and schedule content for:
•    Facebook
•    Instagram
Requirements:
•    Minimum 4 different content posts per month
•    Primarily image-based content
•    Cross-platform posting where appropriate

3. Content Creation & Design
Create marketing content independently using company assets, product information, customer images, and existing materials.
Graphic Design
•    Design social media graphics using Canva
•    Create promotional banners
•    Edit product images
•    Resize content for different platforms
•    Maintain brand consistency
Video Creation
•    Create reels and short-form videos
•    Edit videos using Canva, CapCut, or similar software
•    Add captions, overlays, transitions, music, and branding
•    Repurpose existing photos and videos into engaging content
Copywriting
•    Write social media captions
•    Develop content ideas
•    Create engaging call-to-actions (CTAs)
•    Adapt content for different audiences and platforms

4. Community Marketing & Audience Development
Identify and engage with relevant Facebook community groups, including:
•    Outdoor events
•    Local markets
•    Schools
•    Sports clubs
•    Community organisations
•    Small businesses
•    Event organisers
Responsibilities include:
•    Researching target groups
•    Building awareness through useful and relevant content
•    Developing potential future customer interest
•    Strengthening brand visibility within target communities
Minimum requirement:
•    At least 4 community-focused content posts per month

5. Paid Social Advertising
Support and optimise Meta advertising campaigns for both Hercules Gazebo and Hercules Store within approved monthly advertising budgets.
Responsibilities include:
•    Create and manage Meta advertising campaigns
•    Develop ad creatives and advertising copy
•    Build and maintain remarketing and cold audience campaigns
•    Monitor advertising performance and budget utilisation
•    Test audiences, creatives, placements, and campaign strategies
•    Optimise campaigns to maximise sales opportunities and ROAS

6. LinkedIn & Neighbourly
Create and publish:
•    Minimum 1 LinkedIn post per month
•    Minimum 1 Neighbourly post per month
As directed by the Marketing Manager.

7. Email Marketing
Manage weekly email campaigns through Klaviyo.
Responsibilities include:
•    Campaign setup
•    Content preparation
•    Audience selection
•    Link and image checks
•    Scheduling and deployment
•    Basic campaign performance review
Minimum requirement:
•    One email campaign per week
•    Submit all content for manager approval every Thursday for the following week
8. Reporting
Provide monthly reports including:
•    Social media performance (Organic & Paid)
•    Email campaign performance
•    Advertising spend and performance
•    Audience growth
•    Engagement insights
•    Best-performing content and campaigns
•    Improvement recommendations for next month

Required Skills & Experience
Essential
•    Experience managing Facebook and Instagram business accounts
•    Experience with Meta Business Suite
•    Experience with Klaviyo
•    Experience managing Facebook advertising campaigns
•    Strong Canva skills
•    Experience creating social media graphics independently
•    Experience creating and editing short-form videos
•    Experience using CapCut, Canva Video, or similar tools
•    Experience with Meta Ads Manager
•    Understanding of Facebook and Instagram advertising
•    Understanding of audience targeting and remarketing
•    Ability to optimise advertising performance within a fixed budget
•    Understanding of CTR, CPC, Conversion Rate and ROAS
•    Strong written English
•    Basic marketing and content planning skills
•    High attention to detail
•    Ability to meet deadlines and follow approval processes
Preferred
•    Experience with TikTok content creation
•    Experience in retail, e-commerce, events, outdoor products, or home living categories
•    Experience in community marketing and Facebook Group engagement

Key Personal Attributes
We are looking for someone who is:
•    Creative
•    Organised
•    Detail-oriented
•    Reliable
•    Self-motivated
•    Comfortable working independently
•    Able to take feedback positively
•    Capable of managing multiple recurring tasks

Portfolio Requirement
Applicants must provide examples of content they have personally created, including:
•    Canva graphics
•    Social media posts
•    Reels or TikTok videos
•    Facebook or Instagram advertising creatives (if available)
•    Email marketing examples (if available)
Applications without examples of previous work may not be considered.