Overview:

We are seeking a creative, proactive, and detail-oriented Social Media Marketer to manage and grow our online presence. The ideal candidate has experience creating content for beauty, wellness, medical, or luxury brands and can independently develop content ideas, manage campaigns, and maintain a polished, premium brand image across multiple platforms.

This role combines social media management, content creation, graphic design, email marketing, blog writing, and website updates. The successful candidate will be highly organized, trend-aware, and capable of taking ownership of marketing initiatives with minimal supervision.

Schedule:

• Mondays to Fridays, 4:00 pm to 8:00 pm (US Eastern Time, 20 hours per week)

Scope:

• Flexible working hours with some overlap for real-time communication
• No customer-facing or phone-based responsibilities required
• Focus on operational support, content creation, and administrative research

Key Responsibilities:

• Social Media Management
• Manage and grow Instagram, TikTok, and Facebook accounts.
• Develop and maintain a monthly content calendar for approval.
• Publish a minimum of five pieces of content per week, including reels, posts, and stories.
• Maintain daily engagement through Instagram Stories and other platform features.
• Research industry trends, competitors, and emerging content opportunities.
• Proactively recommend content ideas and campaign concepts.
• Content Creation & Video Editing
• Create content plans, shot lists, and filming briefs.
• Write scripts for educational, promotional, and brand-focused videos.
• Edit videos and photos to a professional, high-quality standard.
• Repurpose content across multiple platforms while maintaining brand consistency.
• Graphic Design
• Design promotional graphics for seasonal campaigns, special offers, and events.
• Ensure consistent branding across social media, email campaigns, and website content.
• Use Canva or similar design tools to create marketing assets.
• Email Marketing
• Create and distribute promotional email campaigns using Mailchimp or a similar platform.
• Assist in maintaining a promotional calendar and preparing marketing materials for upcoming campaigns.
• Blog & Written Content
• Create 1–2 blog posts per month using AI-assisted tools when appropriate.
• Develop content related to treatments, skincare, beauty trends, FAQs, and company updates.
• Write engaging captions, promotional copy, and marketing content.
• Website Updates
• Update website content, promotions, and seasonal offers using Squarespace or a similar CMS.
• Ensure website information remains current and aligned with marketing campaigns.
• Analytics & Reporting
• Track and report monthly performance metrics, including engagement, reach, follower growth, and content effectiveness.
• Provide insights and recommendations for ongoing improvement.

Qualifications:

• Proven experience managing social media accounts for beauty, wellness, healthcare, luxury, or related brands.
• Strong video editing skills with a portfolio showcasing professional-quality work.
• Experience creating graphics for social media and promotional campaigns.
• Excellent written English with strong grammar, spelling, and proofreading skills.
• Familiarity with Instagram, TikTok, and Facebook best practices.
• Experience with email marketing platforms such as Mailchimp.
• Experience updating websites through Squarespace or similar platforms.
• Strong organizational and project management skills.
• Ability to work independently and meet deadlines consistently.
• Strong understanding of branding, visual aesthetics, and premium customer experiences.

Desired Traits:

• Self-starter who takes initiative and ownership.
• Proactive in identifying trends and opportunities.
• Detail-oriented and committed to producing polished, error-free content.
• Creative thinker with strong problem-solving skills.
• Excellent communicator who collaborates effectively with remote teams.
• Passion for beauty, skincare, aesthetics, wellness, or luxury brands.

Independent Contractor Perks:

• Permanent work from home
• Immediate hiring

Note:

Please click the Apply button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.