Job Overview

Our client is seeking a results-driven Marketing & Funnel Specialist (Google & Meta Ads | GoHighLevel) to develop, implement, and optimize multi-channel digital marketing campaigns that generate qualified leads and support business growth across multiple service-based business verticals. This role requires hands-on expertise in sales funnel development, marketing automation, paid advertising, content creation, and performance optimization. The ideal candidate is highly analytical, proactive, and experienced in managing the complete customer acquisition journey—from initial awareness and lead generation through to final conversion and pipeline nurturing.

Schedule

• Flexible during client business hours. [Parafield Gardens, SA Time] (20 hours per week)  

Responsibilities

• Sales Funnel Development & Optimization: Design, build, and manage end-to-end sales funnels to generate qualified leads; map customer journeys, implement conversion-focused strategies, and conduct A/B testing on landing pages, lead magnets, and conversion pathways.
• Marketing Automation & CRM Management: Set up, manage, and optimize targeted email marketing automations within GoHighLevel (WayHub); build lead nurturing workflows, maintain CRM data integrity, and track performance engagement metrics.
• Paid Advertising Management: Plan, launch, and optimize Google Ads campaigns targeting multi-stage buyer intent; develop and manage Meta (Facebook and Instagram) Ads focused on lead generation, audience research, keyword analysis, and budget/ROAS tracking.
• Social Media Marketing: Create and manage social media content calendars and publishing schedules aligned with brand messaging, business objectives, and visual identity standards across social platforms.
• Marketing Asset Development: Create marketing collateral and digital assets that support lead generation, collaborate on core messaging offers, and ensure all materials align with brand standards.
• Performance Reporting & Analysis: Track, measure, and report on multi-channel campaign performance; analyze data trends, maintain exception metrics, and present regular updates with actionable optimization recommendations.
• Website Support: Assist with WordPress website updates, maintenance schedules, and ongoing conversion optimization initiatives as required.

Requirements

• Funnel & Ad Implementation: Proven experience building and managing end-to-end sales funnels alongside strong, hands-on experience managing live Google Ads and Meta Ads campaigns.
• Automation Software Literacy: Direct experience operating GoHighLevel, WayHub, or highly similar CRM and marketing automation platforms.
• Lead Generation Background: Demonstrated success generating qualified leads specifically for service-based business models.
• Core Marketing Principles: Strong structural understanding of digital marketing principles, customer acquisition strategies, email marketing automation, and conversion optimization.
• Project Management & Analytics: Ability to manage multiple campaigns simultaneously, backed by excellent analytical skills, problem-solving capabilities, and strong attention to detail.
• Linguistic Standard: Strong written and verbal English communication skills, equipped to manage campaign copywriting and corporate reporting independently.

Qualifications

• Previous experience marketing within the real estate, property, home services, or related service industries is highly preferred.
• Practical knowledge of conversion rate optimization (CRO) methodologies and customer journey mapping.
• Technical familiarity with WordPress website backend management, themes, plugin tools, and layout updates.

Key Competencies

• Lead Generation & Sales Funnel Development
• Marketing Automation & CRM Administration
• Google Ads & Meta Ads Management
• Email Marketing & Conversion Optimization
• Campaign Analytics & Data Analysis
• Social Media Management & A/B Testing
• WordPress & Strategic Planning

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

Note

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.