Role Overview:

We are seeking an experienced Shopify SEO Manager to take ownership of organic growth strategy while supporting ongoing website improvements.

This role is primarily focused on technical SEO, keyword strategy, content optimization, and organic traffic growth, while also supporting Shopify updates, page improvements, and basic website administration.

The ideal candidate has strong e-commerce SEO experience, understands Shopify environments, and can combine analytical SEO execution with practical website improvements that enhance customer experience and conversion.

Company Overview:

A growing UK-based women’s golf apparel e-commerce brand focused on expanding its digital presence, increasing organic traffic, and improving online customer experience. The company operates through Shopify and is looking to strengthen its SEO foundation, improve search visibility, and optimize the website experience to drive sustainable growth.

Schedule:

• Mondays to Fridays, flexible during the client’s business hours (UK Time, 40 hours per week)

Scope:

• Own and execute the company’s SEO growth strategy
• Improve organic visibility within the women’s golf apparel market
• Optimize Shopify website performance, content, and user experience
• Increase qualified organic traffic and improve conversion opportunities
• Maintain regular SEO reporting and recommendations
• Support ongoing website improvements and digital growth initiatives

Key Responsibilities:

• Perform comprehensive SEO audits covering technical SEO, on-page SEO, content performance, and off-page opportunities
• Conduct detailed technical SEO reviews of the Shopify website, including:
• Metadata optimization
• Image alt tagging
• URL structures
• Internal linking
• Site speed improvements
• Crawlability and indexing issues
• Develop and execute keyword strategies targeting high-intent search terms within the women’s golf clothing and apparel market
• Create keyword mapping strategies across collections, product pages, blogs, and landing pages
• Optimize existing website content to improve rankings and organic visibility

Content Strategy & Organic Growth:

• Build and execute an SEO-focused content strategy designed to increase organic traffic
• Research and create blog topics based on keyword opportunities and customer search intent
• Write, optimize, and publish SEO-friendly blog content and website copy
• Conduct competitor analysis to identify ranking opportunities and content gaps
• Monitor industry trends, Google algorithm changes, and AI-driven search developments

Shopify Website & E-commerce Support:

• Manage Shopify website updates and basic administrative tasks
• Update website banners, headers, homepage sections, and landing pages when required
• Support product page optimization to improve SEO and user experience
• Improve website structure, navigation, and customer journey recommendations
• Make small content and layout updates within Shopify themes
• Collaborate on conversion-focused improvements to increase engagement and sales

SEO Reporting & Performance Tracking:

• Track keyword rankings, organic traffic, conversions, and SEO KPIs
• Prepare regular SEO reports with insights and recommended actions
• Analyze data from:
• Google Analytics (GA4)
• Google Search Console
• Shopify Analytics
• SEO platforms
• Use performance insights to continuously improve SEO strategy

Requirements:

• Minimum 3+ years of hands-on SEO experience, preferably within e-commerce or retail brands
• Proven experience managing SEO for Shopify websites
• Strong understanding of:
• Technical SEO
• On-page optimization
• Content strategy
• Link building
• Keyword research
• Experience using SEO tools including:
• SEMrush
• Ahrefs
• Screaming Frog
• Similar SEO platforms
• Advanced knowledge of Google Analytics (GA4) and Google Search Console
• Ability to identify technical website issues and recommend improvements
• Understanding of HTML/CSS basics and website structure
• Strong written communication skills for content creation and reporting
• Highly analytical with excellent attention to detail
• Ability to work independently and manage priorities remotely

Highly-Regarded Skills & Experience:

• Experience growing organic traffic for fashion, apparel, sports, or lifestyle e-commerce brands
• Shopify theme editing experience
• Basic UX/CRO knowledge to improve website conversion rates
• Experience managing Shopify apps and SEO extensions
• Knowledge of AI-driven search trends and AI tools for content workflows
• Experience with email marketing or broader digital marketing channels
• Basic graphic/content editing experience using Canva or similar tools

Independent Contractor Perks:

• Permanent work from home
• Immediate hiring
• Health insurance coverage for eligible locations

Note:

Please click the Apply button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.