Job Overview

We are seeking a creative and detail-oriented Social Media Specialist to manage and grow personal social media accounts focused on real estate branding and property marketing. This role is responsible for creating engaging content, editing short-form videos, scheduling posts, and maintaining a consistent online presence across multiple social media platforms.

The ideal candidate has experience in social media management, content creation, and real estate marketing, with a strong understanding of current social media trends and audience engagement strategies.

Schedule: 20 hours a week flexible during client business hours
Client Time-zone: US Pacific

Key Responsibilities

• Create engaging and visually appealing social media content for Facebook, Instagram, and TikTok
• Edit high-quality images and short-form videos for reels, shorts, and promotional content
• Draft compelling captions and marketing copy tailored to each platform
• Schedule and publish posts using social media management tools such as Hootsuite or Buffer
• Maintain and manage a monthly content calendar to ensure consistent posting and audience engagement
• Post and promote property listings with links directing audiences to MLS listings or personal websites
• Monitor social media notifications, comments, and messages and provide basic audience engagement
• Track and report on social media performance, reach, engagement, and content effectiveness
• Collaborate directly with the owner to align content with branding and marketing goals
• Participate in a continuous feedback and optimization process to improve overall social media strategy

Requirements

• Proven experience as a Social Media Specialist, Content Creator, or similar role
• Familiarity with the real estate industry and property marketing strategies
• Proficiency in video editing tools such as CapCut, Canva, or similar platforms
• Experience using social media scheduling platforms including Hootsuite or Buffer
• Strong creative writing and copywriting skills for captions and promotional content
• Ability to work independently and manage multiple content deadlines
• Availability to work at least 20 hours per week during agreed working hours
• Strong understanding of social media trends, algorithms, and engagement tactics
• Portfolio showcasing previous social media management, video editing, or content creation work

Preferred Qualifications

• Experience managing personal brand or real estate-focused social media accounts
• Knowledge of short-form video trends and viral content strategies
• Basic graphic design skills for marketing and promotional materials
• Analytical mindset with the ability to interpret social media performance metrics

Scope of Work

• Dedicated support for personal social media account management
• Part-time role beginning at 20 hours per week with potential for increased hours based on performance and business growth
• Initial pilot project supporting a larger network of real estate professionals
• Primary focus on property listing promotion, audience engagement, and brand awareness
• Flexible working schedule to accommodate optimal posting and engagement times
• Direct collaboration and reporting relationship with the owner regarding content direction and strategy
• Ongoing strategy refinement and process improvement for future scalability

Technical Requirements

• Reliable internet connection and backup connectivity option
• Updated computer capable of handling video editing and content management tasks
• Access to a quiet and professional remote work environment

Performance Metrics

• Consistency and quality of content output
• Social media engagement and audience growth
• Timely scheduling and posting of content
• Video and reel performance metrics
• Responsiveness to audience interactions and notifications
• Overall contribution to brand visibility and property promotion

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

Note

• Please click the Apply button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.