Client Overview

We are building a premium aquarium, koi, pond, and aquatic lifestyle brand designed to become a leading destination for hobbyists, collectors, families, and aquatic enthusiasts.

Our goal is to create a highly recognizable brand with a strong online presence, an engaged community, and premium visual identity across all platforms.

Position Overview

The Social Media Manager will work directly with the founders to lead brand-building, content creation, and social media growth initiatives before launch and after opening.

This role is heavily focused on:

• Brand development
• Social media management
• Content strategy
• Content creation
• Community engagement
• Audience growth
• Influencer collaboration
• Visual brand consistency

We are looking for someone who is highly creative, proactive, organized, and passionate about building brands and online communities.

Work Schedule: Flexible within client's business hours | Eastern Time

Key Responsibilities

Brand Development

• Help build and maintain a premium and consistent brand identity
• Ensure visual consistency across all platforms and content
• Assist in developing the brand voice, messaging, and online presence
• Help create a strong lifestyle-focused brand image

Social Media Management

Manage and grow the company’s presence across:

• Instagram
• Facebook
• TikTok
• YouTube Shorts
• Google Business Profile

Responsibilities include:

• Daily posting and scheduling
• Community engagement and audience interaction
• Follower growth strategies
• Social media trend research
• Creating engaging captions and campaigns
• Monitoring engagement and performance metrics
• Developing monthly content calendars

Content Strategy & Creation

Create engaging content related to:

• New fish arrivals
• Aquarium and koi education
• Maintenance tips
• Behind-the-scenes content
• Store build-out updates
• Product previews
• Team introductions
• Rare and specialty fish
• Family-friendly content
• Viral hobbyist content
• Educational short-form videos

Responsibilities include:

• Creating reels and short-form videos
• Basic graphic design
• Video editing
• Content planning and organization
• Repurposing content across multiple platforms

Launch & Community Campaigns

Assist with:

• Pre-launch marketing campaigns
• Countdown campaigns
• Giveaways and contests
• Influencer collaborations
• Community engagement campaigns
• Grand opening promotional content

Requirements

• Proven experience growing social media accounts or brands
• Strong content creation and social media marketing experience
• Experience creating short-form video content
• Basic to intermediate graphic design skills
• Video editing experience
• Strong understanding of Instagram, TikTok, Facebook, and YouTube Shorts
• Experience with:
  • Canva
  • CapCut
  • ChatGPT and AI tools
  • Google Workspace
  • Social media scheduling tools
• Highly organized and detail-oriented
• Proactive and execution-focused

Preferred

• Experience in pets, aquariums, hobbies, or lifestyle brands
• Experience working with influencers
• Experience building brands from the ground up
• E-commerce or retail marketing experience

Ideal Candidate

We are looking for someone who is:

• Creative
• Strategic
• Growth-oriented
• Highly proactive
• Organized
• Fast-moving
• Entrepreneurial
• Passionate about content and branding

We want someone who thinks like a brand builder and takes ownership of their work.

Success Metrics (First 90 Days)

Social Media

• Rapid follower growth
• Strong engagement rates
• Consistent posting schedule
• Improved brand visibility

Content

• High-quality content library created
• Viral or high-performing content launched
• Consistent visual branding established

Brand

• Strong and recognizable brand identity
• Engaged online community
• Successful pre-launch and launch campaign

Independent Contractor Perks

• Health insurance in eligible locations

• Permanent work from home

• Immediate hiring

Note

• Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.