Digital Marketing Strategist

About the Role:

We are seeking a talented Digital Marketing Strategist to develop and implement a comprehensive marketing plan for our organization. In this role, you will conduct market research, analyze current digital presence, and create actionable strategies to enhance our brand visibility across multiple platforms.

Key Responsibilities:

• Conduct market research and competitive analysis to identify growth opportunities
• Develop a comprehensive digital marketing strategy and roadmap
• Evaluate and optimize digital presence across web and social platforms
• Create strategic recommendations for brand enhancement and audience engagement
• Collaborate with stakeholders to align marketing initiatives with business objectives
• Monitor industry trends and emerging marketing opportunities

Required Skills:

• Proven experience in digital marketing strategy and planning
• Strong knowledge of social media platforms and best practices
• Experience with market research and competitor analysis
• Excellent written and verbal communication skills
• Ability to translate business goals into actionable marketing plans
• Proficiency with digital marketing tools and analytics

Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent experience)
• 2+ years of experience in digital marketing or related discipline
• Portfolio demonstrating successful marketing strategy implementation