Job Overview

We are looking for a Social Media Specialist who can take full ownership of the brand’s digital presence—from content creation to performance marketing.

This is a hands-on, high-impact role where you will not only execute but elevate the overall brand experience. You will play a key role in shaping how the brand is perceived online.

This role is ideal for someone who is proactive, detail-oriented, and highly brand-conscious, with a strong eye for premium aesthetics and a mindset of continuous improvement.

Key Responsibilities

1. Social Media Management (Frontline Brand Presence)

• Manage day-to-day social media execution across platforms (Instagram, Facebook, etc.)
• Build and maintain a visually cohesive, premium feed aligned with brand identity
• Create content that is clean, elevated, and human—not overly sales-driven
• Transform products into lifestyle stories and aspirational moments
• Ensure a consistent and refined brand voice across all platforms

Expectation: Every post should reflect the quality and positioning of a premium homeware brand.

2. Content Creation & Visual Design

• Create high-quality visual assets using Canva
• Apply strong design fundamentals (layout, typography, color balance, spacing)
• Continuously refine visuals to maintain a minimalist and premium aesthetic

Expectation: Content should feel thoughtfully designed—not templated or generic.

3. Shopify & Website Management

• Manage and update products within Shopify
• Upload products with clean formatting, clear categorization, and compelling descriptions
• Optimize product pages for visual appeal, conversion, and user experience
• Implement small improvements to enhance overall site presentation

Expectation: The website should feel as polished and premium as the products themselves.

4. Paid Marketing (Google Ads & Social Ads)

• Plan, launch, and optimize Google Ads campaigns
• Support Meta (Facebook/Instagram) advertising aligned with brand positioning
• Monitor performance and continuously improve ROI
• Ensure all ad creatives maintain a premium, brand-consistent look

Expectation: High-performing campaigns that never compromise brand quality.

5. Email Marketing & Customer Engagement

• Manage and engage a growing customer database (1,200+ subscribers)
• Create and execute campaigns using tools such as Klaviyo
• Develop product highlights, seasonal campaigns, promotions, and retention flows
• Maintain a warm, thoughtful, and brand-aligned tone in all communications

Expectation: Emails should feel curated and personal—not mass-produced.

6. Initiative & Ownership

• Take ownership of both execution and ideas
• Proactively identify opportunities to improve content, campaigns, and customer experience
• Act as the go-to person for all digital marketing initiatives

Expectation: This role requires someone who leads with initiative and takes accountability.

Requirements

• Proven experience in social media content creation and strategy
• Strong eye for premium, clean, and minimalist design
• Hands-on experience with Canva or similar design tools
• Experience managing Shopify or similar eCommerce platforms
• Familiarity with Google Ads and paid social campaigns
• Background in eCommerce, lifestyle, or homeware brands (highly preferred)

Mindset & Work Style

• Detail-oriented with a strong focus on quality and consistency
• Creative yet structured in execution
• Technically capable and comfortable working independently
• Proactive and solutions-driven
• Highly brand-conscious with a clear understanding of premium aesthetics

What Success Looks Like

• A cohesive, elevated, and visually consistent social media presence
• Improved engagement and stronger brand storytelling
• A seamless, high-quality Shopify experience
• Effective paid campaigns with measurable performance improvements
• Increased customer retention and repeat purchases

Ideal Candidate Profile

• Strong visual merchandising mindset
• Deep understanding of product presentation and branding
• Ability to connect frontend experience with backend execution
• Thinks and operates like a brand owner—not just a task executor

Independent Contractor Perks

• Permanent work from home

• Immediate hiring

Note

• Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.