Job Overview

Our client is looking for a creative, self-driven Social Media & Content Specialist to own the content presence of a growing skincare brand across Instagram, Facebook, TikTok, and X. This is not a role for someone who needs constant direction — our client needs someone who sees a product and immediately visualizes multiple ways to film, edit, and position it. You bring the ideas, the eye, and the execution. If you can make a compelling video quickly on CapCut and know instinctively what stops a scroll, this is the role for you.

Schedule

• Monday - Friday, 8:30 AM - 12:30 PM CST (20 work hours per week)

Responsibilities

Content Creation & Publishing

• Create and publish 3 posts per week across Instagram, Facebook, TikTok, and X (1 video + 2 static posts minimum)
• Produce content that is informative, engaging, aesthetically consistent, and drives both community and sales
• Maintain the brand's light, airy visual aesthetic — every post should feel intentional and on-brand
• Use a feed planning tool to preview and maintain the visual flow of the Instagram grid before posting
• Schedule posts at optimal times (9:00 AM CST)

Content Planning & Calendar Management

• Build and maintain a monthly content calendar at least 30 days in advance
• Plan a balanced mix of themes: ingredient highlights, product texture, brand story, community-driven content, and sales-focused posts
• Use AI tools (ChatGPT, CapCut, Canva, etc.) proactively to generate ideas and streamline creation

Brand Aesthetics & Visual Quality

• Design graphics and create original visual content that aligns with the brand's look and feel
• Draw from the existing content backlog and repurpose assets creatively
• Collaborate with UGC creators and integrate their content seamlessly into the brand strategy

Community Engagement

• Respond to comments, engage with followers, and build an active, loyal community
• Post interactive stories regularly to boost engagement and connection
• Grow the follower base while driving traffic and sales to the website

Advertising (Plus)

• Assist with social media ad campaigns and Meta Business Suite management when needed

Requirements

• Proven experience managing social media content for a skincare, beauty, or lifestyle brand (Portfolio required)
• Experience with community management and social media best practices
• Strong proficiency in CapCut, Canva, or similar tools to produce polished content independently
• Deep understanding of Instagram aesthetics, feed planning, and scroll-stopping content
• Familiarity with Meta Business Suite and social media advertising is a strong plus
• YouTube Shorts experience is a plus
• Ability to follow a content calendar structure without needing daily oversight
• A genuine creative eye with the ability to see content opportunities naturally

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

Note

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.