About the Role

We are a fast-growing AI-powered fitness app preparing for US market launch. We are looking for an experienced paid media specialist with specific, hands-on expertise running mobile app user acquisition campaigns. This is not a general social media advertising role. We need someone who understands the unique mechanics of app install campaigns, in-app event optimization, subscription conversion funnels, and mobile attribution.

You will own paid media execution across Meta, TikTok, Google, and Apple Search Ads. You will work closely with our team and a creative partner to test ad creative, manage spend pacing, and optimize toward cost-per-install and downstream subscription conversion metrics.

Schedule: Minimum 50% of working hours overlapping with Central Standard Time (Austin, TX, USA) — 9am to 5pm CST 

What You Will Own

• End-to-end campaign management across Meta App Campaigns (Advantage+), TikTok App Install and App Event campaigns, Google App Campaigns (UAC), and Apple Search Ads (Basic and Advanced)
• Campaign structure, audience targeting, bid strategy, and budget pacing across all four platforms
• Creative testing: developing structured A/B and multivariate tests for static images, UGC video, and carousel formats
• Persona-based targeting strategy: building and refining audience segments by demographic, interest, and behavioral profile
• Daily monitoring of campaign performance with proactive spend adjustments to prevent wasted budget
• Weekly performance reporting covering spend, installs, CPI, CTR, CVR, CAC, and downstream subscription conversion by platform and creative
• Collaboration with the mobile measurement partner (MMP) to ensure clean attribution, event tracking, and funnel visibility
• App Store Ads management including keyword bidding strategy for Apple Search Ads and Google Play campaigns
• Identifying underperforming creatives and placements quickly and reallocating budget toward top performers
• Flagging and escalating tracking or attribution issues before they impact reporting accuracy

Required Skills and Experience

• Minimum 2 to 3 years of hands-on experience running mobile app user acquisition campaigns, not general social media ads
• Deep working knowledge of Meta App Campaigns including Advantage+ App Campaigns, app event optimization, and the Meta pixel versus SDK distinction for mobile
• Demonstrated experience with TikTok for Business app install and app event campaigns including Spark Ads amplification
• Experience with Google App Campaigns (UAC) optimized for installs and in-app actions
• Working knowledge of Apple Search Ads (both Basic and Advanced campaign types)
• Familiarity with mobile measurement platforms such as AppsFlyer, Adjust, or Branch for attribution and event tracking
• Understanding of subscription app conversion metrics: free trial start rate, trial-to-paid conversion, ROAS on a subscription revenue model
• Experience managing budgets ranging from $5,000 to $20,000 per month with clear pacing discipline
• Ability to structure and interpret creative tests and make data-backed decisions on creative rotation and suppression
• Strong analytical skills: comfortable pulling platform-native data and building basic performance summaries in Google Sheets or similar

Bonus Skills (Not Required)

• Experience with RevenueCat or a similar subscription management and analytics platform
• Familiarity with health, fitness, or wellness consumer app categories
• Experience with ManyChat or other messaging automation tools connected to paid traffic funnels
• Working knowledge of Google Tag Manager for mobile or Firebase event configuration
• Experience briefing and evaluating UGC creative for performance ad use

How You Will Work With Us

This role requires real-time availability for at least half of the standard Austin, TX business day (Central Standard Time). Campaigns need active monitoring, and spend decisions need to happen during business hours, not the following morning. We use Slack for daily communication and expect a same-day response window during CST business hours.

You will receive a weekly check-in with leadership covering performance trends, budget pacing, and the upcoming week's test priorities. You will submit a structured weekly report every Monday covering the prior week's results across all platforms.

We are a lean team. We need someone who is self-directed, communicates proactively when something is not working, and treats our budget as carefully as their own.

To Apply

Please submit a brief summary of the app campaigns you have run, the platforms you have managed, and the monthly budgets you have been responsible for. Specific examples of CPI or CAC results you have achieved in a subscription app context are strongly preferred. Portfolio screenshots or anonymized case study data are welcome.

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

Note

• Please click the Apply button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.