Job Overview

Our client is seeking a dedicated Social Media Marketing Specialist to lead and grow their professional presence on LinkedIn. This role is a blend of organic brand building and performance-driven paid campaigns. You will be responsible for managing both the corporate page and the CEO’s personal profile, turning LinkedIn into a powerful engine for community engagement and lead generation. The ideal candidate is a proactive, professional communicator who understands the nuances of B2B marketing and can navigate the platform to drive measurable growth.

Schedule

• Monday - Friday, Flexible hours within Eastern Time (20 work hours per week)

Responsibilities

• Manage and maintain consistent, high-quality content for both the company page and the CEO’s personal profile.
• Develop and execute organic growth strategies to increase visibility, while maintaining a structured content calendar.
• Respond to comments, messages, and discussions to foster an active and professional community.
• Support and monitor LinkedIn paid advertising campaigns, including tracking performance metrics and spend.
• Conduct direct outreach and follow-ups via LinkedIn to support business conversion efforts.
• Track and report on key metrics including audience growth, engagement rates, and lead conversion performance.

Requirements

• Proven experience in social media marketing on all platforms, with a primary focus on LinkedIn.
  
• Experience in community management and lead generation via social platforms.
  
• Strong understanding of both organic growth strategies and paid social media campaign management.
• Excellent written communication skills with the ability to adopt a professional and engaging brand voice.
• High attention to detail and a commitment to brand consistency.
• Ability to work independently and manage multiple tasks efficiently.

Scope of Work

• Full management of LinkedIn content creation, scheduling, and publishing.
• Handling of engagement, direct messages, and specialized outreach activities.
• Monitoring LinkedIn ad performance and reporting on budget utilization.
• Potential expansion to additional platforms such as Instagram or other emerging social channels.

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

Note

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.