Job Overview

Our client is looking for a creative and technically skilled AI Digital Marketing Specialist to join their team on a part-time basis. In this role, you will be responsible for producing high-quality short-form video content — primarily YouTube Shorts, Instagram Reels, and TikTok videos — that showcases Air Handling Units (AHUs) and Energy Recovery Ventilators (ERVs). You will leverage AI-powered tools to efficiently create engaging, on-brand videos that educate the audience, drive product awareness, and generate qualified leads within the HVAC industry.

Responsibilities

• Conceptualize, script, and produce short-form video content for YouTube Shorts, Instagram Reels, and similar platforms, focused on AHU and ERV product lines.
• Use AI tools (such as RunwayML, Synthesia, CapCut AI, ElevenLabs, or similar) to streamline video production, voiceovers, and editing workflows.
• Develop content that educates HVAC professionals and potential clients on product features, benefits, and industry applications.
• Collaborate with the marketing and product teams to align content with brand guidelines, campaign goals, and messaging priorities.
• Manage a content calendar and maintain a consistent publishing cadence across platforms.
• Monitor video performance metrics (views, engagement, CTR, leads) and optimise content strategy based on data insights.
• Stay up to date with trends in short-form video, AI content creation tools, and the HVAC/building services industry.

Requirements

• Proven experience creating short-form video content for digital platforms (portfolio or samples required).
• Hands-on proficiency with AI-powered content creation tools for video, audio, or graphic production.
• Strong understanding of social media algorithms and best practices for YouTube Shorts, Reels, and TikTok.
• Ability to translate complex technical concepts into clear, engaging visual storytelling.
• Self-motivated with excellent time management skills — comfortable working independently in a part-time, remote capacity.
• Background or working knowledge in HVAC, mechanical engineering, or building services is a strong advantage.
• Experience with B2B marketing or industrial/technical product content.
• Familiarity with SEO principles for video content and keyword-optimized descriptions.
• Graphic design or motion graphics skills as a complement to video production.

Tools & Platforms

Candidates should be proficient in one or more of the following (or equivalent AI tools):

• Video Generation & Editing: RunwayML, Pika Labs, CapCut AI, Adobe Premiere Pro
• AI Voiceover & Audio: ElevenLabs, Murf AI, Descript
• AI Scriptwriting & Ideation: ChatGPT, Claude, Jasper
• Design & Thumbnails: Canva AI, Adobe Firefly, Midjourney
• Analytics: YouTube Studio, Meta Business Suite, Google Analytics

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

Note

• Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.