Job Overview

Our client is seeking a highly skilled Meta Ads and Google Ads Specialist to plan, execute, and optimize paid advertising campaigns across Meta (Facebook & Instagram) and Google platforms. The ideal candidate is data-driven, performance-focused, and experienced in driving leads, conversions, and ROI through paid digital channels. You will play a key role in scaling campaign performance, improving cost efficiency, and delivering measurable business growth.

Schedule

• Monday - Friday, Flexible within Sydney business hours (20 hours per week)

Responsibilities

• Campaign Management: Plan, create, and manage paid advertising campaigns on Meta (Facebook & Instagram) and Google Ads.
• Research & Targeting: Conduct keyword research, audience segmentation, and competitor analysis.
• Optimization: Set up, monitor, and optimize campaigns to achieve KPIs such as CPL, CPA, ROAS, and conversions.
• Testing: Develop and implement A/B testing strategies for ads, creatives, and landing pages.
• Reporting: Analyze campaign performance and generate regular reports with insights and recommendations.
• Budgeting: Manage ad budgets efficiently to maximize ROI.
• Creative Collaboration: Collaborate with creative teams to develop high-performing ad copy and visuals.
• Market Insights: Identify trends, insights, and opportunities for campaign scaling and optimization.
• Tracking: Ensure proper tracking setup using tools such as Google Analytics, Meta Pixel, and conversion tracking systems.
• Industry Compliance: Stay updated on industry trends, platform updates, and best practices in paid media.

Requirements

• Proven experience as a Meta Ads and/or Google Ads Specialist or Performance Marketer.
• Strong hands-on experience managing paid campaigns with measurable results.
• Solid understanding of PPC, conversion tracking, and funnel optimization.
• Experience with Google Ads Manager, Meta Ads Manager, Google Analytics, and tag/pixel setup.
• Strong analytical skills with the ability to interpret data and optimize performance.
• Experience with A/B testing and data-driven decision-making.
• Strong communication skills and ability to present performance insights clearly.
• Detail-oriented, proactive, and highly organized.

Qualifications

• Knowledge of landing page optimization is a plus.
• Certification in Google Ads or Meta Blueprint is an advantage.

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

Note

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.