Job Overview
Our client is looking for a Meta Ad Specialist to manage and optimize their digital presence. This role involves a strategic blend of paid advertising management and creative content production to drive growth and maintain brand consistency across multiple social media platforms.
Schedule
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- Friday, 8:00 AM - 4:30 PM PST (40 work hours per week); flexibility with these hours.
Responsibilities
- Manage and optimize paid advertising campaigns on Meta's Ad Manager, including audience targeting and budget allocation.
- Develop and execute content strategies aligned with the clinic's brand, goals, and target demographics.
- Create engaging visual content, including graphics, reels, and videos for social media platforms.
- Conduct A/B testing on ad creatives and provide detailed performance reporting, including click-through rates.
- Monitor campaigns for ad fatigue and proactively refresh creatives and strategies to maintain performance.
- Manage community engagement across social media platforms, including responding to inquiries and outreach.
- Oversee end-to-end campaign management from creative development through performance analysis.
- Handle multiplatform social media management, including content posting, scheduling, and community engagement.
- Lead influencer outreach, group participation, and brand visibility initiatives.
Requirements
- Demonstrated experience managing paid Meta ad campaigns with a strong understanding of Ad Manager.
- Strong portfolio required.
- Ability to create end-to-end content—from strategy and creative production to scheduling and publishing.
- Strong analytical skills for interpreting campaign data and making optimization decisions.
- Experience managing multiple social media platforms, including Meta, LinkedIn, and TikTok.
- Creative mindset with an eye for brand consistency and trending content.
- Professional written communication skills and ability to work independently.
Independent Contractor Perks
- Health Insurance Coverage for eligible locations
- Permanent work from home
- Immediate hiring
Note
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Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.