Job Overview

Our client is looking for a results-driven Google Ads & Meta Ads Specialist to manage and optimize paid media campaigns across multiple accounts. This role is focused on driving measurable growth through data-backed strategies and continuous testing. The ideal candidate thrives in an environment where campaign performance is analyzed meticulously to lower CPA and scale ROAS.

Schedule

• Monday – Friday, Flexible schedule (Must have overlap hours with PST) (20 hours per week)

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

Responsibilities

• Campaign Management: Plan, launch, and manage full-funnel campaigns across Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram).
• Research & Strategy: Conduct keyword research, audience segmentation, and competitive analysis to inform campaign structure.
• Optimization: Continuously monitor and improve key metrics such as CTR, CPC, CPA, and ROAS through hands-on adjustments.
• A/B Testing: Run systematic A/B tests on ad creatives, copy, and targeting strategies to identify top performers.
• Budget & Bidding: Manage daily budgets and execute bidding strategies to maximize account performance and efficiency.
• Tracking & Analytics: Set up and monitor conversion tracking, including pixels, events, and tags, to ensure data integrity.
• Reporting: Analyze performance data and deliver clear, actionable reports to stakeholders or clients.
• Collaboration: Partner with internal teams or clients on creative direction, messaging, and landing page alignment.

Requirements

• Experience: 2+ years of hands-on experience managing both Google Ads and Meta Ads campaigns with a proven ROI track record.
• Analytical Skills: Strong understanding of digital marketing metrics and the ability to derive insights from complex data sets.
• Technical Proficiency: Experience with Google Analytics, Google Tag Manager, and Meta Business Manager.
• Account Management: Ability to manage multiple accounts simultaneously while prioritizing tasks effectively.
• Problem-Solving: Proactive approach to troubleshooting tracking issues or performance dips.

Qualifications (Preferred)

• Previous experience working in an agency environment managing diverse client accounts.
• Familiarity with landing page optimization and Conversion Rate Optimization (CRO) principles.
• Basic understanding of secondary paid channels such as LinkedIn Ads or TikTok Ads.

Side Note

This is a permanent work-from-home role under an Independent Contractor arrangement. Candidates must have their own computer and reliable internet connection, and are responsible for their own taxes and benefits. Professional hourly fees are established based on your performance in the application process.

Reminder

Please follow the provided link to BruntWork’s Career Site to finish your initial application requirements, including the assessment questions, technical check, and voice recording. Submissions with all requirements fulfilled will receive priority review.