Role Overview:
We are seeking a results-driven Senior Lead Generation Specialist to generate high-quality leads for outbound sales campaigns. This is a strategic role designed for a partner, not just a task executor. The ideal candidate will proactively provide insights, optimise processes, and influence lead generation strategy while ensuring accuracy, relevance, and measurable impact.

Key Responsibilities:

• Generate and qualify high-quality leads across Australia, with initial focus on the Pet Sector and Artificial Turf/Property-related industries.
• Conduct thorough research using Google Maps, websites, reviews, and images to verify leads, ensuring relevance, accuracy, and outdoor/turf potential where applicable.
• Maintain accurate and detailed lead data in CRM systems, including all mandatory fields.
• Prioritise high-value prospects and ensure KPIs are met: verified leads per hour, quality standards (Tier A/B), and completeness of required data.
• Collaborate with management to refine lead generation strategies, providing actionable insights and recommendations.
• Engage professionally with prospective clients via calls and emails.
• Track performance metrics, create periodic reports, and continuously optimise lead generation processes.
• Identify high-potential markets and niche opportunities for outbound campaigns.
• Perform additional duties as assigned to support evolving business objectives.

Candidate Requirements:

• 5+ years of senior-level lead generation experience in B2B or niche sectors.
• Proven track record of producing high-quality leads with measurable impact.
• Experience acting as a strategic partner, providing insights and recommendations, not just executing tasks.
• Strong analytical and research skills, including verification of business data and interpretation of online reviews, images, and websites.
• Excellent verbal and written communication skills, with a confident and professional sales presence.
• Ability to meet and exceed measurable KPIs consistently.
• Highly organised, detail-oriented, and self-motivated to work remotely with minimal supervision.
• Comfortable collaborating with senior leadership or stakeholders.
• Experience with CRM systems and data management (Hubspot, Jobber, Shopify, or similar).

Preferred:

• Experience in sectors such as Pet Services, Artificial Turf, Landscaping, or Property Management is advantageous.
• Ability to assess outdoor areas and potential turf usage for the Pet Sector.
• Strategic thinking and problem-solving mindset, with a proactive approach to identifying opportunities and optimising processes.

Perks:

• Opportunity to work as a strategic partner in shaping lead generation strategy

Outcome:
This role is ideal for a candidate who can think critically, provide strategic insights, and actively influence lead generation initiatives while ensuring the accuracy, quality, and relevance of all leads.