Schedule: Part-time (20 hours per week) preferred start time around 1-2 PM UK time to align with US business hours

Client Timezone: UK/EST

Client Overview: Join a rapidly growing $500K e-commerce business that’s ready to scale beyond their current platform success. This creative company has built a strong foundation on Etsy and is now expanding to their own Shopify store, targeting primarily US customers. You’ll be their first dedicated marketing specialist, helping establish a comprehensive digital presence across multiple channels.

Job Description: You’ll own the paid advertising strategy for a business ready to take the next level. This isn’t about taking orders – you’ll be the expert who guides strategy, sets up campaigns, and optimizes performance across multiple platforms. The founder excels at creative work and product design but needs a specialist who can handle the technical side of paid advertising and social media strategy. You’ll have the autonomy to build campaigns from scratch and the opportunity to make a significant impact on a growing business.

Responsibilities:

• Set up and manage paid advertising campaigns on Meta (Facebook and Instagram)
• Develop and execute comprehensive social media advertising strategies across Google PPC, Pinterest, and TikTok
• Optimize ad targeting, budgets, and performance to maximize ROI
• Help establish and grow the founder’s personal brand and online presence
• Analyze campaign performance and provide strategic optimization recommendations
• Support the transition from Etsy-only marketing to multi-platform digital marketing
• Create and implement social media marketing strategies beyond just paid advertising
• Scale advertising efforts as the business grows and content capacity increases

Requirements:

• Proven expertise in Meta advertising platform (Facebook and Instagram ads)
• Strong understanding of US market and consumer behavior
• Experience with Google PPC, Pinterest advertising, and other social media platforms
• Demonstrated ability to set up, manage, and optimize paid advertising campaigns independently
• Knowledge of social media strategy beyond just paid advertising
• Experience helping founders/executives build personal brand presence
• Strong English communication skills
• Portfolio or case studies demonstrating successful social media advertising results
• Bonus if you have experience with e-commerce businesses transitioning from marketplace platforms
• It helps if you have experience with Shopify and e-commerce conversion optimization

Why Join This Team?:

• Work with a profitable, growing business with strong margins and expansion potential
• Opportunity to be the first marketing specialist and build strategies from the ground up
• Flexible remote work with potential for growth from part-time to full-time
• Collaborate with a creative founder who values expertise and strategic input
• Make a direct impact on business growth and scaling efforts
• Join a company that’s moved beyond startup phase into sustainable growth

Apply now. Start creating.