Job Overview

Our client is looking for a specialist who will own the paid advertising strategy for a business ready to take the next level. This isn’t about taking orders – you’ll be the expert who guides strategy, sets up campaigns, and optimizes performance across multiple platforms. The founder excels at creative work and product design but needs a specialist who can handle the technical side of paid advertising and social media strategy. You’ll have the autonomy to build campaigns from scratch and the opportunity to make a significant impact on a growing business.

Client Overview

Join a rapidly growing $500K e-commerce business that’s ready to scale beyond their current platform success. This creative company has built a strong foundation on Etsy and is now expanding to their own Shopify store, targeting primarily US customers. You’ll be their first dedicated marketing specialist, helping establish a comprehensive digital presence across multiple channels.

Schedule

• Monday - Friday, 1:00 PM/2:00 PM - 5:00 PM/6:00 PM UK/EST (20 work hours per week)

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

Responsibilities

• Set up and manage paid advertising campaigns on Meta (Facebook and Instagram)
• Develop and execute comprehensive social media advertising strategies across Google PPC, Pinterest, and TikTok
• Optimize ad targeting, budgets, and performance to maximize ROI
• Help establish and grow the founder’s personal brand and online presence
• Analyze campaign performance and provide strategic optimization recommendations
• Support the transition from Etsy-only marketing to multi-platform digital marketing
• Create and implement social media marketing strategies beyond just paid advertising
• Scale advertising efforts as the business grows and content capacity increases

Requirements

• Proven expertise in Meta advertising platform (Facebook and Instagram ads)
• Strong understanding of US market and consumer behavior
• Experience with Google PPC, Pinterest advertising, and other social media platforms
• Demonstrated ability to set up, manage, and optimize paid advertising campaigns independently
• Knowledge of social media strategy beyond just paid advertising
• Experience helping founders/executives build personal brand presence
• Strong English communication skills
• Portfolio or case studies demonstrating successful social media advertising results
• Must understand and target the US market
• Portfolio AND META ADS/Google ADS is a total must

Qualifications

• Bonus if you have experience with e-commerce businesses transitioning from marketplace platforms
• Experience with Shopify and e-commerce conversion optimization is a plus

Why Join This Team?

• Work with a profitable, growing business with strong margins and expansion potential
• Opportunity to be the first marketing specialist and build strategies from the ground up
• Flexible remote work with potential for growth from part-time to full-time
• Collaborate with a creative founder who values expertise and strategic input
• Make a direct impact on business growth and scaling efforts
• Join a company that’s moved beyond startup phase into sustainable growth

Side Note

• This is a permanent work-from-home role under an Independent Contractor arrangement. Candidates must have their own computer and reliable internet connection, and are responsible for their own taxes and benefits. Professional hourly fees are established based on your performance in the application process.

Reminder

• Please follow the provided link to BruntWork’s Career Site to finish your initial application requirements, including the assessment questions, technical check, and voice recording. Submissions with all requirements fulfilled will receive priority review.