Job Overview

Our client is looking for a strategic and engagement-focused Social Media Specialist to drive the growth of a nationwide real estate photography application. This is a high-impact, part-time role centered on turning Instagram into a lead-generation engine. You will be responsible for a dual-track strategy: executing paid advertising campaigns to reach brokerages and realtors, while simultaneously building an organic community through high-touch engagement. 

Client Overview

A technology-driven real estate photography platform serving a nationwide market. They are currently in a pivotal launch phase, transitioning from product development to aggressive market expansion. 

Schedule

• Monday – Friday, Flexible within Central Standard Time (CST) business hours (20 hours per week)

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

Responsibilities

• Paid Advertising: Manage and execute Instagram ad campaigns, overseeing budget allocation and performance tracking to target realtors and brokerages.
• Organic Growth: Implement a "community-first" strategy by following target accounts, engaging in meaningful commenting, and building rapport with industry professionals.
• Content Management: Schedule and post high-quality content using existing video assets and graphics provided by the client.
• Campaign Strategy: Develop a structured social media roadmap to ensure consistent brand messaging and maximized reach.
• Operational Support: Assist with the technical workflow of downloading and uploading images through editing suites and delivery platforms as the user base grows.

Requirements

• Proven Ad Experience: Demonstrated track record of managing paid social media campaigns with direct responsibility for execution and results.
• Instagram Mastery: Strong knowledge of both organic growth tactics (community building) and the technical side of the Instagram ad platform.
• Self-Management: Ability to work independently and maintain high productivity during a flexible daily 4-hour window.
• Communication: Clear written English skills for professional engagement and caption writing.

Qualifications

• Experience working with Real Estate clients or a strong understanding of realtor/brokerage marketing needs (Highly Regarded).
• Background in content planning and social media strategy development (A Significant Plus).
• Familiarity with image hosting or content delivery platforms (Preferred).

Side Note

This is a permanent work-from-home role under an Independent Contractor arrangement. Candidates must have their own reliable computer and high-speed internet connection, and are responsible for their own taxes and benefits. Professional hourly fees are established based on your performance in the application process.

Reminder

Please follow the provided link to BruntWork’s Career Site to finish your initial application requirements, including the assessment questions, technical check, and voice recording. Submissions with all requirements fulfilled will receive priority review.