ABOUT 

Is a real-time interview copilot SaaS platform helping candidates perform better during live interviews and high-stakes professional conversations. We operate in the fast-growing AI productivity space and are building a strong brand presence with founders, job seekers, recruiters, and HR professionals — a community that lives on X.

This role is a key part of our marketing growth strategy. We need someone who understands the rhythm of X and can grow our account with the right audience: professionals, candidates, and career-focused individuals who are exactly who our product is built for.

ROLE OVERVIEW

We are hiring a dedicated Twitter/X Virtual Assistant to manage and grow our X presence from the ground up. You will own our daily posting, engagement, thread strategy, DM management, and analytics — operating inside our account as an extension of the LockedIn AI marketing team.

This is not a generic social media role. X is our primary brand-building channel for reaching tech-savvy professionals, job seekers, and career development communities. We need someone who understands X culture specifically — the tone, the threading mechanics, the engagement windows, and what makes content on this platform actually perform.

Schedule: Monday to Friday, 9:00 AM to 1:00 PM, New York, EST (4 hours per day / 20 hours per week) 

Independent Contractor Perks
HMO Coverage for eligible locations
Permanent work from home
Immediate hiring
Steady freelance job 

KEY RESPONSIBILITIES

Content Writing & Scheduling

• Write 3–7 tweets per day in LockedIn AI's brand voice — standalone posts, polls, quote tweets, and replies
• Build and maintain a weekly content calendar aligned to our content pillars
• Batch-write and schedule content using Buffer, Hootsuite, or X's native scheduler
• Maintain consistent daily posting across weekdays without gaps in cadence

Thread Creation & Long-Form Content

• Research and write 2–4 high-quality threads per week on topics like interview prep, career growth, AI tools, and job market trends
• Structure threads for maximum readability, shares, and saves
• Post threads at optimal engagement windows for our target audience

Engagement & Community Building

• Respond to all mentions, comments, and replies within agreed SLA (target: same business day)
• Proactively engage with 10–20 relevant conversations per day in career, AI, SaaS, and HR-adjacent threads
• Follow and engage with target accounts: career coaches, recruiters, HR professionals, startup founders, and tech communities
• Build reciprocal visibility through strategic comment presence on high-traffic accounts in our niche

DM Management

• Monitor and manage the X DM inbox daily
• Route inbound DMs — handle routine inquiries with approved templates, flag sales or partnership leads for the team
• Maintain a DM log for lead tracking and follow-up

Trend Monitoring & Newsjacking

• Monitor trending topics in AI, hiring, career development, and SaaS spaces daily using Trendsmap, X Explore, and Google Trends
• Create reactive content within 30–60 minutes of relevant trends surfacing
• Flag high-opportunity trends to the marketing team for broader cross-channel activation

Content Repurposing

• Adapt existing LockedIn AI content — blog posts, LinkedIn articles, YouTube videos, product updates — into X-native formats
• Turn long-form content into punchy tweets, thread series, and quote cards
• Ensure nothing leaves the content pipeline without an X distribution plan

Analytics & Reporting

• Produce a weekly performance report covering: follower growth, impressions, engagement rate, top-performing posts, and link clicks
• Identify content patterns and make strategy recommendations based on data
• Track monthly progress against agreed growth KPIs

WEEKLY TASK & TIME BREAKDOWN

• Tweet writing & scheduling - Daily - 2-4 hrs
• Thread creation - 2–4x per week - 2-4 hrs
• Engagement (replies, mentions, proactive) - Daily - 2-4 hrs
• DM monitoring & response - Daily - 2-4 hrs
• Trend monitoring & newsjacking - Daily - 2-4 hrs
• Content repurposing from other channels - 3x per week - 2-4 hrs
• Analytics & weekly reporting - Weekly - 1–2 hrs

CONTENT STRATEGY YOU WILL EXECUTE

The X account will operate on a defined content mix. You are responsible for maintaining this ratio consistently:

• 70% — Educational or entertaining content: interview tips, career advice, AI trends, job search strategy, product insights. Content that provides standalone value whether or not the reader ever buys.
• 20% — Engagement & community content: joining trending conversations, replying to thought leaders in our niche, sharing hot takes on hiring culture and AI tools.
• 10% — Promotional content: product features, case studies, user wins, sign-up prompts. Used sparingly and framed in terms of value.

Core Content Pillars:

• Interview preparation and performance coaching
• AI tools for career and productivity
• Job market trends and hiring insights
• Founder and startup culture (LockedIn AI POV)
• Product education and user success stories

TOOLS & PLATFORMS

You should be proficient in — or able to quickly learn — the following:

• Scheduling: Buffer, Hootsuite, Later, or X native scheduler
• Analytics: X Analytics, Sprout Social, or Audiense
• Design: Canva or Adobe Express for quote cards and visual content
• Trend monitoring: Trendsmap, X Explore, Google Trends
• Content management & calendar: Notion (our primary PM tool)
• Communication & reporting: Slack, Loom, Google Sheets

REQUIREMENTS

Must-Have

• Documented experience managing and growing a Twitter/X account — agency, client, or personal brand
• Demonstrated ability to write platform-native X content: short-form tweets, threads, polls, and reply-bait posts
• Strong written English — near-native fluency required, as you will be writing in an executive brand voice
• Understanding of X algorithm mechanics: threading, engagement windows, hashtag use, reply strategy
• Ability to adopt and maintain a consistent brand voice with minimal supervision after onboarding
• Experience with at least one scheduling tool (Buffer, Hootsuite, or equivalent)
• Comfortable working independently, managing a content calendar, and hitting daily output targets

Nice-to-Have

• Experience in the SaaS, tech, or AI space — understanding of the audience we're speaking to
• Familiarity with career development, recruitment, or HR content — our core subject matter
• Experience managing X alongside other platforms (LinkedIn, Instagram) simultaneously
• Basic Canva skills for quote card and visual post creation
• Experience with X Ads or promoted posts in addition to organic management

HOW SUCCESS IS MEASURED

In the first 30 days, you will be evaluated on:

• Voice accuracy — content is indistinguishable from the founder's own writing within 2 weeks
• Posting consistency — zero gaps in the agreed daily posting schedule
• Response time — all mentions and DMs addressed within the agreed SLA

From Day 31 onwards, ongoing KPIs include:

• Monthly follower growth rate (target set at onboarding based on current baseline)
• Weekly engagement rate vs. platform benchmark for our niche
• Thread performance — average impressions and engagement per thread
• Content repurposing output — number of X posts derived from other channel content per week
• Weekly report delivery — submitted every Friday by EOD

WORKING ARRANGEMENT

This role requires daily activity during peak X engagement hours for our audience (primarily US time zones). You should be available to monitor trends and post reactive content in near-real-time during at least a 4-hour overlap with US Eastern or Pacific business hours.

You will report to the Head of Marketing and participate in a brief weekly sync (Mondays) and submit a Friday EOD performance report. Outside of that, this is a high-autonomy role — we expect you to manage the account proactively without being chased for output.

HOW TO APPLY

To be considered, please submit the following:

• Links to 2–3 X accounts you currently manage or have previously managed — include a brief note on your contribution to each
• 3 sample tweets and 1 sample thread (5+ posts) written for LockedIn AI — use your best judgment on voice and topic based on what you know about our product
• Your availability (hours per week, time zone, and overlap with US hours)

Side Note: Since this is a permanent work-from-home position and the arrangement is that of an “Independent Contractor,” the selected candidates must have their own computer and internet connection. They will handle their own benefits and taxes. The professional fees are on hourly rates and the rate depends on your performance in the application process.

Reminder
Apply directly to the link provided; you will be redirected to BruntWork’s Career Site. You must apply using the said link to complete the initial requirements, which includes pre-screening assessment questions, technical check of your computer, and voice recording.
APPLICATIONS WITH COMPLETE REQUIREMENTS WILL BE PRIORITIZED.