Job Overview

Our client is seeking a TikTok Marketing Specialist to take the strategic lead on TikTok marketing for a thriving, high-energy fitness brand. This role offers the perfect blend of creative strategy and hands-on execution, where you’ll have the freedom to design content approaches while collaborating with a local team in Singapore that handles the physical content creation. You will be the TikTok algorithm expert tasked with unlocking explosive growth and tapping into a vibrant new audience segment.

Client Overview

Join an innovative fitness studio that’s revolutionizing the pilates experience with music-driven classes and cutting-edge ergonomic equipment. This rapidly growing business is expanding to multiple locations across Singapore and needs your specialized expertise to amplify their digital presence and connect with the local fitness community.

Schedule

• Monday - Friday, 20 hours per week. Flexible scheduling is required to align with peak engagement hours for optimal algorithm performance.

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

Responsibilities

• Engagement Strategy: Drive TikTok growth through strategic liking, commenting, and interaction with relevant fitness and wellness accounts to boost profile visibility.
• Content Planning: Develop and maintain content calendars with specific posting recommendations and optimal timing strategies.
• Algorithm Optimization: Stay ahead of TikTok algorithm changes, trending music, and viral formats to improve reach and content distribution.
• Execution: Schedule and post content created by the local marketing team according to peak engagement windows in the Singapore market.
• Audience Analysis: Monitor and analyze behavior patterns specifically for Singapore-based fitness enthusiasts.
• Reporting: Track and report on engagement metrics and performance analytics to drive continuous strategy improvements.
• Collaboration: Provide data-driven content suggestions to the local creative team based on trending topics and insights.

Requirements

• Proven Track Record: Demonstrable success in TikTok marketing and algorithm optimization.
• Portfolio: A portfolio showing measurable social media growth and engagement success is required.
• Market Knowledge: Deep understanding of Singapore market dynamics and peak engagement patterns.
• Analytical Mindset: Strong ability to track performance and optimize content based on data.
• Technical Skills: Experience with content scheduling and social media management platforms.
• Independence: Ability to work proactively with minimal supervision while maintaining high standards.

Qualifications

• Previous experience in the fitness or wellness industry is a strong bonus.
• Familiarity with Instagram marketing as a secondary platform is highly beneficial.

Side Note

This is a permanent work-from-home role under an Independent Contractor arrangement. Candidates must have their own computer and reliable internet connection and are responsible for their own taxes and benefits. Professional hourly fees are established based on performance during the application process.

Reminder

Please follow the provided link to BruntWork’s Career Site to complete your initial application requirements, including the assessment questions, technical check, and voice recording. Submissions with all requirements fulfilled will receive priority review.