Job Overview

Our client is looking for a strategic Sales & Marketing Research Specialist to join an innovative health-tech startup. This isn't a traditional sales or research role; you will be the "boots on the ground" during a critical validation phase for a revolutionary UVC smart mat designed to sanitize shoe soles and protect homes from pathogens like MRSA. You will be responsible for conducting high-intensity, structured interviews and engaging with niche communities to determine product-market fit.

Client Overview

A forward-thinking health-tech startup developing a biosensor-equipped UVC sanitization mat aimed at health-conscious families and smart home enthusiasts. The company follows a methodical, data-driven approach to validation, moving through structured stages from initial discovery to executive-level outreach.

Schedule

• Monday – Friday, 9:00 AM – 2:00 PM EST (25 hours per week)

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

Responsibilities

• Customer Discovery: Conduct structured interviews using "The Mom Test" methodologies to uncover unbiased customer pain points and behaviors.
• Community Engagement: Proactively engage with target audiences on platforms like Reddit and social media, specifically targeting smart home early adopters and health-conscious millennials.
• Validation Execution: Lead solution validation processes across key segments, including families with young children and the elderly.
• Conversion Optimization: Assist with landing page testing and 10–15 minute comprehension studies to refine marketing hooks and messaging.
• Data Documentation: Meticulously document qualitative behavioral patterns and quantitative feedback to identify the "Ideal Customer Profile."
• Strategic Support: Facilitate the transition from general discovery to executive-level outreach involving healthcare professionals and interior designers.

Requirements

• Proven Experience: Background in sales, marketing, or customer research with a focus on interviewing.
• Communication Skills: Exceptional ability to conduct phone and video interviews, following scripts while maintaining a natural, empathetic conversation flow.
• Platform Literacy: Comfortable navigating Reddit and other community-driven social platforms for research and engagement.
• Analytical Mindset: Ability to synthesize raw conversation data into actionable product-market fit insights.
• Technical Interest: A genuine interest in health technology, UVC sanitization, or smart home ecosystems.

Qualifications

• Experience with startup validation methodologies or customer discovery frameworks (Highly Regarded).
• Understanding of the "Health-Conscious" or "Millennial Parent" consumer segments (Preferred).
• Experience with landing page optimization or A/B testing feedback loops (Preferred).
• Ability to work independently with minimal micromanagement in a fast-paced environment.

Side Note

This is a permanent work-from-home role under an Independent Contractor arrangement. Candidates must have their own reliable computer, a professional-quality webcam/microphone for interviews, and a stable high-speed internet connection. You are responsible for your own taxes and benefits. Professional hourly fees are established based on your performance in the application process.

Reminder

Please follow the provided link to BruntWork’s Career Site to finish your initial application requirements, including the assessment questions, technical check, and voice recording. Submissions with all requirements fulfilled will receive priority review.