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Social Media Marketing & Lead Generation Specialist

Job Overview

Our client is looking for a mid-level professional to support social media marketing and general office administration for a growing wellness practice. The role requires managing multiple social media platforms, executing digital advertising campaigns, and providing administrative support to keep operations running smoothly. Our client is seeking a candidate with proven experience in social media management and a demonstrated ability to generate leads and increase online presence.

Client Overview

A multi-faceted wellness center offering counseling, coaching, consulting, and NLP certification training programs. The organization provides services including psychotherapy, trauma healing groups, equine therapy, sound therapy, and spiritual development workshops for diverse client groups including NDIS participants and victims of crime.

Schedule

  • Flexible between Monday and Friday, 9:00 AM–5:00 PM AEST (20 hours per week).

Independent Contractor Perks

  • Permanent work from home
  • Immediate hiring

Responsibilities

  • Social Media Management: Manage and post content across Facebook, Instagram, LinkedIn, YouTube, and TikTok to maintain a consistent online presence.
  • Advertising: Create and execute Google Ads campaigns and Meta advertising to promote courses, workshops, and wellness programs.
  • Email Marketing: Manage email campaigns through the existing CRM system, ensuring regular communication with subscribers at least quarterly.
  • Lead Generation: Track and generate leads through social media channels and CRM tools to support course enrollments and client bookings.
  • Administrative Support: Provide general office administration support, including reception duties and administrative tasks as needed.
  • Strategy & Monitoring: Monitor campaign performance metrics and adjust strategies to increase client engagement and course registrations.
  • Collaboration: Partner with team members to understand service offerings and accurately represent programs in marketing materials.

Requirements

  • Experience: Mid-level experience managing social media platforms (Facebook, Instagram, LinkedIn, YouTube, and TikTok) with demonstrable results.
  • Ad Management: Proven experience creating and managing Google Ads and Meta advertising campaigns with the ability to show performance outcomes.
  • Technical Skills: Strong understanding of CRM systems and email marketing tools with the ability to quickly learn new platforms.
  • Communication: Excellent written and verbal communication skills to represent wellness and coaching services effectively.

Qualifications

  • Experience marketing wellness services, coaching programs, or allied health services is preferred.
  • Background in lead generation and conversion strategies for service-based businesses.
  • Familiarity with MailChimp or similar email marketing platforms is a plus.
  • Experience with content creation and design tailored for the health and wellness industry.

Side Note

This is a permanent work-from-home role under an Independent Contractor arrangement. Candidates must have their own computer and reliable internet connection, and are responsible for their own taxes and benefits. Professional hourly fees are established based on your performance in the application process.

Reminder

Please follow the provided link to BruntWork’s Career Site to finish your initial application requirements, including the assessment questions, technical check, and voice recording. Submissions with all requirements fulfilled will receive priority review.

Social Media Marketing & Lead Generation Specialist

Job Category

Marketing and Content

Job Type

Part Time (20 - 34 Hours per week)

Work Schedule and Timezone

Part-time (approximately 20 hours per week), Australian Eastern Time (client located on Central Coast, NSW, Australia)

Published on

Mar 13 2026