Job Overview

Our client is looking for a versatile, conversion-focused Digital Marketing Generalist capable of managing multi-location marketing efforts across four childcare schools (2 in Texas, 2 in Ohio). The ideal candidate combines paid media execution, local SEO expertise, Squarespace technical proficiency, and brand-focused creative production. This is a hands-on role requiring both strategic oversight and tactical implementation.

The primary objective is to maintain and optimize existing marketing systems with a conversion-first mindset — every update, ad, and optimization must drive parents to book a tour.

Client Overview

The client operates a multi-site childcare company with four schools across two states (Texas and Ohio). Each location requires ongoing marketing support to maintain a strong online presence and consistently generate enrollment leads and tour bookings.

Schedule

• Monday to Friday, Central Time (Texas & Ohio operations) (20 hours per week)

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

Key Responsibilities

Local SEO & Google Maps Optimization

• Manage and optimize Google Business Profiles for all four school locations on a weekly basis
• Publish weekly posts, geotag photos, and manage Q&A and reviews
• Build and maintain local citations for each location
• Improve “Near Me” search visibility and Map Pack rankings
• Optimize for “Location + Service” keyword structures

Lead Generation Advertising (Meta Platforms)

• Launch and monitor Facebook and Instagram Lead Generation campaigns monthly
• Optimize campaigns to minimize cost-per-lead (CPL)
• Ensure Meta Lead Forms capture accurate location-specific data
• Conduct A/B testing on creatives, headlines, and CTAs
• Track and report on leads generated per location

Squarespace Website Management & Technical SEO

• Execute website updates across all Squarespace templates
• Implement proper H1–H3 header hierarchy
• Optimize URLs and internal linking structure
• Rename and optimize image files for search visibility
• Implement alt-text, metadata, schema markup, and SEO panel configurations
• Set custom SEO titles and meta descriptions per page
• Conduct “under the hood” SEO improvements beyond surface-level text edits

Conversion Rate Optimization (CRO)

• Improve existing Squarespace templates to increase tour bookings
• Add enrollment forms, testimonials, and trust-building elements
• Implement clear and compelling Calls-to-Action (CTAs)
• Improve user flow to reduce friction in the inquiry process

Brand Design & Creative Execution

• Utilize the owner’s Canva Pro account to create professional, on-brand ad creatives and social media posts
• Adapt provided raw photography into “Gold Star” branded marketing materials
• Maintain distinct brand identities between Texas and Ohio schools
• Produce location-specific creative assets for paid campaigns and GBP posts

Strategic Reporting & Performance Tracking

• Provide concise weekly marketing performance summaries
• Report on:
• Leads generated per location
• Ad spend and cost-per-lead
• Website health and SEO updates
• Google Business Profile activity
• Identify optimization opportunities and next-step recommendations

Requirements

Digital Marketing Fluency

• Moderate to advanced experience with Facebook Ads Manager (specifically Lead Generation campaigns and Lead Forms)
• Working knowledge of Instagram advertising
• Experience managing Google Business Profiles

Squarespace Mastery

• Hands-on experience working with Squarespace templates
• Deep understanding of Squarespace SEO Panel
• Ability to set custom SEO titles and meta descriptions per page
• Experience implementing technical SEO elements (alt text, metadata, schema)

Local SEO Knowledge

• Experience optimizing service-based businesses for local search
• Strong understanding of “Location + Service” keyword targeting
• Familiarity with citation management and Map Pack ranking factors

Independent Design Execution

• Strong Canva proficiency
• Ability to independently create professional-grade marketing creatives using provided photography
• Understanding of brand consistency and visual hierarchy

Organizational & Multi-Location Management

• Ability to manage marketing efforts across four locations simultaneously
• Maintain distinct messaging for Texas vs. Ohio markets
• Strong time management and task prioritization skills

Nice to have Requirements

• Previous experience in childcare, education, or multi-location service businesses
• Portfolio demonstrating:
• Meta Lead Gen campaigns
• Local SEO improvements
• Squarespace website optimization
• Canva-based creative execution

Side Note

• This is a permanent work-from-home role under an Independent Contractor arrangement. Candidates must have their own computer and reliable internet connection, and are responsible for their own taxes and benefits. Professional hourly fees are established based on your performance in the application process.

Reminder

• Please follow the provided link to BruntWork’s Career Site to finish your initial application requirements, including the assessment questions, technical check, and voice recording. Submissions with all requirements fulfilled will receive priority review.