Schedule: Monday to Friday, 1:00 PM – 5:00 PM EST
Total Weekly Hours: 20 Hours

 

Join a growing healthcare-focused organization looking to strengthen its digital presence and expand its marketing initiatives. This role offers the opportunity to help build structured marketing systems, create engaging content, and support lead generation strategies while collaborating closely with a clinical leadership team.

As a Digital Marketing & Social Media Specialist, you will take ownership of content creation, social media management, and funnel development. You’ll play a key role in building brand visibility, generating leads, and ensuring marketing efforts align with healthcare industry standards and compliance requirements.

 

Responsibilities

• Create and edit video content tailored for social media platforms
• Design carousel posts and visual content using Canva and similar tools
• Write engaging, compliant captions that resonate with healthcare audiences
• Schedule and manage posts across multiple social media channels
• Develop structured 30-day content marketing plans and strategies
• Create lead magnets and implement lead capture systems
• Build and optimize landing pages and marketing funnels
• Recommend and implement marketing tools and software solutions
• Collaborate on overall marketing strategy and campaign development
• Monitor social media trends relevant to healthcare and mental health sectors

 

Requirements

• 2–4 years of experience in digital marketing and social media management
• Strong video editing skills and proficiency with editing software
• Advanced knowledge of Canva and social media design tools
• Deep understanding of platform trends and social media best practices
• Experience with lead generation, funnels, and conversion optimization
• Familiarity with marketing automation and scheduling tools (e.g., Hootsuite)
• Healthcare or mental health industry experience preferred
• Ability to work independently and provide strategic recommendations
• Strong understanding of HIPAA compliance within healthcare marketing
• Excellent written communication skills for captions and content creation

 

Scope

• Potential to scale into a full-time (40-hour) role based on performance and business growth
• Remote work arrangement with flexible scheduling
• Direct collaboration with the clinical leadership team
• Opportunity to help build the marketing department from the ground up
• Focus on establishing foundational marketing systems and processes
• Growth path into campaign management and expanded marketing responsibilities

 

Independent Contractor Perks

• Permanent work-from-home arrangement
• Immediate hiring