Schedule: Part-time, 20 hours per week, Flexible during client business hours

Role Overview

Our client is seeking a Marketing Automation Specialist to manage and optimize email and SMS marketing systems. This role focuses on building high-converting automations, customer journeys, and segmentation strategies that turn user behavior into measurable revenue. The specialist will work primarily inside Klaviyo and Mailchimp, ensuring campaigns, flows, and cross-channel messaging are aligned with growth goals.

Key Responsibilities

• Build, test, and optimize automated email flows (welcome, abandoned cart, post-purchase, win-back, retention)
• Manage and deploy email campaigns in Klaviyo and/or Mailchimp
• Create audience segmentation and personalization strategies based on customer behavior
• Develop and manage SMS campaigns and automated SMS triggers connected to email flows
• Set up lifecycle marketing journeys from lead to repeat customer
• Conduct A/B testing to improve open rates, click-through rates, and conversions
• Maintain email/SMS list hygiene, tags, and database accuracy
• Track, analyze, and report on campaign performance and revenue impact

Requirements

• With hands-on experience in email marketing and automation
• Strong experience with Klaviyo and/or Mailchimp
• Experience building automated flows, segmentation logic, and behavior-based triggers
• Familiarity with SMS marketing platforms integrated with email systems
• Experience working with e-commerce platforms, especially Shopify
• Analytical mindset with the ability to interpret campaign data and optimize performance