Work Schedule:

• Mondays to Fridays, 1:00 to 5:00 pm, US Central Time (Texas)

Role Overview:
We are seeking a highly strategic, aesthetically driven Social Media & Brand Partnerships Specialist to elevate and amplify our brand presence across digital channels, luxury partnerships, and earned media. This role sits at the intersection of luxury branding, storytelling, influencer engagement, and strategic communications.

The position reports directly to the Brand President and works closely with the Director of Capital Markets & Strategic Growth to ensure brand, investor, and growth narratives are fully aligned across all public-facing channels.

The ideal candidate understands how premium brands grow through association, alignment, and narrative, and has the ability to position the company alongside world-class luxury, lifestyle, outdoor, design, and purpose-driven brands—while maintaining a refined, authentic voice.

 

Key Responsibilities:
Brand Integration & Strategic Partnerships
Identify, cultivate, and manage strategic associations with luxury brands, premium lifestyle companies, outdoor and adventure brands, hospitality, design, fashion, and wellness partners aligned with the company's values.

Coordinate cross-brand visibility initiatives, including co-branded content, shared storytelling, brand mentions, and partnership announcements.

Develop and execute a brand-association strategy that enhances the company's prestige, credibility, and reach through thoughtful alignment rather than traditional advertising.

Social Media Strategy & Execution
Develop and manage the company's social media presence across key platforms (e.g., Instagram, LinkedIn, select emerging platforms) with a focus on quality, restraint, and narrative coherence.

Create and curate content that reflects the company's ethos—architecture-led design, stewardship of land, luxury with purpose, and elevated mountain living.

Maintain a consistent visual language and brand voice across all digital channels.

Press Releases & Earned Media
Write, edit, and distribute compelling press releases related to developments, partnerships, milestones, launches, and brand announcements.

Build and maintain targeted media lists including luxury real estate publications, lifestyle outlets, design media, outdoor and conservation media, business journals, and regional and national press.

Proactively pitch stories and manage outreach to editors, journalists, and media organizations to secure earned media coverage.

Influencer & Thought-Leader Engagement
Identify and build relationships with influencers, creators, tastemakers, and thought leaders aligned with the company's brand—particularly in luxury real estate, architecture, outdoor lifestyle, conservation, travel, and entrepreneurship.

Coordinate influencer collaborations, features, and organic brand mentions that enhance credibility and brand equity.

Ensure all influencer relationships feel authentic, selective, and aligned with the company's long-term positioning.

Brand Stewardship & Collaboration
Work closely with the Brand President and the Director of Capital Markets & Strategic Growth to ensure all messaging aligns with brand vision, long-term strategy, investor communications, and capital markets positioning.

Maintain discretion, professionalism, and brand discipline across all public-facing communications. Support special projects, launches, and strategic initiatives as needed.

 

Qualifications & Experience:
3–7+ years of experience in social media management, brand partnerships, public relations, or luxury marketing.

Demonstrated experience working with or representing luxury, premium, or high-end brands.

Exceptional writing and storytelling skills, particularly in press releases and brand narratives.

Strong understanding of influencer ecosystems and earned-media strategies.

Highly organized, proactive, and capable of working independently with minimal oversight.

Refined aesthetic sensibility and strong judgment around brand alignment and positioning.

 

Preferred Background:
Experience in luxury real estate, hospitality, architecture, design, outdoor lifestyle, or premium consumer brands. Existing relationships with media outlets, editors, or influencers in relevant sectors. Experience working with founder-led or vision-driven brands.

 

Why Us:
We are not a traditional real estate development—it is a luxury ecosystem built around purpose, stewardship, and legacy. This role offers a rare opportunity to help shape a brand from the inside, influence high-level partnerships, and participate in building a long-term, values-driven platform.

 

Independent Contractor Perks:

• Permanent work from home

• Immediate hiring

• Steady freelance job

   

Please note that since this is a permanent work-from-home position and an “Independent Contractor” arrangement, the candidates must have their own computer and internet connection. They will handle their benefits and taxes. The professional fees are at hourly rates, and the rate depends on your performance in the application process.

 

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