Role Overview:
We are seeking a results-driven Digital Marketing Specialist with strong hands-on experience in paid advertising and campaign optimisation. This role is ideal for a senior-level marketer who thrives on data, performance metrics, and continuous improvement. You will be responsible for managing and optimising multi-platform digital campaigns to achieve measurable growth and return on investment.

 

Job Requirements:

• Strong hands-on experience in managing Google Ads and Meta (Facebook & Instagram) Ads platforms
• Proven ability to build, manage, and optimise digital advertising campaigns to meet performance and ROI targets
• Solid knowledge of Google Merchant Center (GMC), Google Tag Manager (GTM), and Google Analytics (GA)
• Experience in tracking, analysing, and interpreting campaign data to drive continuous optimisation
• Ability to prepare and present monthly performance reports with clear insights and recommendations
• Capable of managing and running multiple campaigns simultaneously across different platforms
• Senior-level experience preferred, with a strong understanding of digital marketing best practices and trends

 

Skills Required:

• Advanced campaign optimisation and performance analysis skills
• Strong analytical and problem-solving abilities
• Excellent attention to detail and data accuracy
• Ability to work independently and manage priorities effectively
• Clear communication skills, both written and verbal
• Results-driven mindset with a focus on continuous improvement