Job Title: B2B Lead Generation Specialist (LinkedIn Sales Navigator Focus)

Work Schedule: 20 hours a week, Monday to Friday and flexible during client business hours

Overview

We are looking for a B2B Lead Generation Specialist with deep, hands-on experience using LinkedIn Sales Navigator as a primary prospecting tool. This role is highly specialized and focused on outbound B2B lead generation within the US automotive industry, targeting senior decision-makers.

This is not a general digital marketing role. Success in this position depends on your ability to strategically source, connect with, and nurture high-quality leads on LinkedIn.

Core Role & Time Allocation

• 75% – LinkedIn Outbound Prospecting

  • Advanced use of LinkedIn Sales Navigator to identify and segment high-value prospects

  • Targeting senior-level decision-makers such as CFOs, General Managers, and Dealer Principals

  • Sending personalized connection requests and follow-up messages

  • Managing lead lists, notes, and relationship stages within LinkedIn

  • Consistently nurturing prospects toward booked conversations

• 25% – Brand Awareness & Lead Capture (Facebook & Instagram)

  • Managing and optimizing targeted ad campaigns on Facebook and Instagram

  • Supporting brand presence through basic community engagement

  • Capturing and organizing inbound leads generated from social campaigns

Key Responsibilities

• Execute daily outbound prospecting on LinkedIn using Sales Navigator

• Build and maintain clean, segmented prospect lists

• Personalize outreach to improve connection and response rates

• Track outreach activity and basic performance metrics

• Collaborate with the sales team to align messaging and targeting

Required Skills & Experience

• Proven, expert-level experience with LinkedIn Sales Navigator (non-negotiable)

• Strong understanding of outbound B2B prospecting strategies

• Experience targeting senior decision-makers in a B2B environment

• Clear, professional written communication skills

• Experience managing Facebook and Instagram ad campaigns

Nice to Have

• Experience in or exposure to the US automotive industry is a huge plus

• Familiarity with CRM systems for lead tracking

• Understanding of B2B sales cycles and lead qualification

Important Notes

• This role does not involve Google Ads, SEO, or multi-platform digital marketing

• Candidates without hands-on LinkedIn Sales Navigator experience will not be considered

• The primary KPI for this role is qualified conversations booked, not vanity metrics

Independent Contractor Perks
Permanent work from home
Immediate hiring
Steady freelance job