Job Highlights:

• Contract type: Independent Contractor

• Work Schedule: Monday to Friday from 9 AM to 5:30 Sydney time with 30 minutes break

 

Role Overview

We are looking for an SEO Analytics & Reporting Specialist to serve as the architect of our data infrastructure. You will be the bridge between technical data collection and strategic insight. Your primary mission is to ensure that our clients have accurate, reliable data and that our SEO team has the automated visualizations they need to prove ROI.

You will move beyond basic reporting to build "One Search" dashboards, debug complex GTM tracking issues, and act as the internal subject matter expert for GA4 and analytics strategy.

 

Key Responsibilities

1. Analytics Implementation, Configuration & Data Quality

• Configure & Audit: Configure, maintain, and audit analytics platforms (primarily GA4, but adaptable to Adobe Analytics or others) to ensure accurate and consistent data collection.

• Event Management: Implement and manage GA4 events, conversions, custom dimensions, and audiences aligned with SEO and business objectives.

• Tracking Architecture: Work with development teams and tag management systems (Google Tag Manager or equivalent) to deploy and maintain robust tracking implementations.

• Quality Assurance: Audit existing setups to identify tracking gaps, inconsistencies, or incorrect implementations to ensure data reliability for decision-making.

• Adaptability: Adapt reporting approaches based on client tech stacks and act as the Subject Matter Expert (SME) for custom implementations.

2. Reporting & Template Design (Looker Studio)

• Dashboard Architecture: Design, build, and maintain standardized reporting templates (primarily using Looker Studio) for SEO clients.

• Usability: Ensure reports are intuitive, visually clear, and usable by SEO specialists with minimal training.

• Data Storytelling: Translate complex GA4 and SEO data into meaningful insights and clear KPIs.

• Scalability: Build flexible reporting structures that allow SEO specialists to customize views (e.g., date ranges, page groups) without breaking data integrity.

• Documentation: Maintain internal documentation and guides explaining how reports should be used and interpreted.

3. Data Integration & Connectivity

• Source Management: Connect and manage SEO data sources such as Google Search Console, Google Business Profile, analytics platforms, and keyword tracking tools within reporting environments.

• Unified Reporting: Create a ‘One Search’ report that combines organic and PPC data to highlight opportunities and identify cannibalization.

• Accuracy: Ensure key metrics (clicks, impressions, CTR, average position) are accurately represented and segmented.

• Cross-Platform Alignment: Align Search Console data with GA4 engagement and conversion metrics to tell a complete SEO performance story.

4. Keyword Rankings & Performance

• Rank Tracking Integration: Integrate keyword ranking data from rank tracking tools directly into Looker Studio dashboards.

• Business Impact: Ensure reporting clearly connects ranking improvements to actual business outcomes (revenue/leads) where possible.

• KPI Definition: Help define meaningful keyword KPIs for different client types and SEO strategies.

5. Data Analysis & Insights

• Trend Identification: Analyze GA4, Search Console, and keyword data to identify trends, anomalies, and traffic fluctuations.

• Strategic Support: Support strategic SEO decision-making through deep-dive reporting, including purchase journey analysis, funnel exploration, and assisted conversions.

• Efficiency: Identify opportunities to improve reporting efficiency, automation, and scalability across the agency.

6. Internal Enablement & Collaboration

• Internal SME: Act as the internal GA4 and reporting subject matter expert for the SEO team.

• Auditing: Diagnose and fix GA4 issues for new clients and complete detailed audits for top-tier Enterprise clients.

• Training: Educate the team on GA4 concepts, metrics, and best practices. Collaborate with SEO specialists to continuously improve dashboards.

 

Performance Measurements (KPIs)

• Data Integrity: % of clients with validated analytics and conversion tracking.

• Adoption: Reporting template adoption rate across the client base.

• Efficiency: Reduction in reporting errors/rework and time saved for SEO specialists through automation.

• Team Satisfaction: SEO team satisfaction scores regarding analytics support and reporting clarity.

 

Experience & Qualifications

• Technical Expertise: Deep proficiency in Google Analytics 4 (GA4) and Google Tag Manager (GTM). You must be able to debug tags, configure data layers, and troubleshoot cross-domain tracking.

• Visualization: Advanced skills in Looker Studio (formerly Data Studio), including data blending, calculated fields, and regex.

• SEO Knowledge: Strong understanding of Technical SEO, Google Search Console, and how search data correlates with onsite behavior.

• Problem Solving: Ability to diagnose "broken data" (e.g., unassigned traffic, referral spam, missing conversions) and fix it.

• Communication: Ability to explain complex data concepts to non-technical stakeholders.

 

Organizational Requirements

• Participation: Attend team meetings and contribute to the implementation of the company's strategic plan.

• Professional Development: Continuously strive for development by attending webinars, conferences, and networking opportunities.

• Risk Management: Responsible for considering, identifying, reporting, and addressing data and operational risks.

• Culture: Participate in processes and practices that uphold the company culture, demonstrating our core values in everything that you do.

 

Benefits

Independent Contractor Perks:

• Health Insurance Coverage

• Permanent Work from Home

• Immediate Hiring

• Steady Freelance Job

 

Please note that since this is a permanent work-from-home position and an “Independent Contractor” arrangement, the candidates must have their own computer and internet connection. They will handle their own benefits and taxes. The professional fees are on hourly rates and the rate depends on your performance in the application process.

 

Job ID: 46745374819