Schedule:
- 20 hours per week with the potential to increase to full-time based on performance and workload.
Overview:
This role will focus on managing our social media channels (Facebook, Instagram, LinkedIn, and TikTok) and preparing regular email newsletters for a few brands.
Key Responsibilities:
1. Social Media Management
- Manage and schedule posts for Facebook, Instagram, LinkedIn, and TikTok.
- Use Facebook Meta Business Suite to manage, schedule, and monitor content and engagement.
- Follow the content calendar and ensure consistent posting (minimum 4–5 posts per week per brand).
- Create engaging captions, hashtags, and calls-to-action for each post.
- Collaborate with the marketing manager and graphic designer on visuals, videos, and promotional creatives.
- Monitor comments, messages, and engagement and forward relevant inquiries to sales or marketing teams.
- Research and apply trends (seasonal promotions, events, and user-generated content).
2. Newsletter & Email Marketing (Hands-on Execution Required)
- Independently set up, manage, and run email marketing tools such as Mailchimp, HubSpot, or similar platforms.
- Prepare weekly or biweekly newsletters for multiple brands.
- Segment email lists for different audiences (e.g., retail customers, schools, clubs, and trade customers).
- Ensure newsletters include strong visuals, clear calls to action, and links to current promotions or content.
- Track open rates, click rates, and conversions.
- Provide simple monthly reports and recommendations for improvement.
3. Content Planning & Coordination
- Work with the marketing manager to maintain a monthly content plan covering:
- Product highlights
- Customer stories and testimonials
- Promotions and new arrivals
- Educational content (e.g., product guides, setup tips)
- Maintain shared folders and update content archives in Teams/Drive.
- Ensure all content follows brand guidelines and tone of voice.
4. Analytics & Reporting
- Provide weekly updates on social media performance, engagement growth, and audience reach.
- Suggest adjustments based on performance metrics (best-performing times, post types, and hashtags).
- Report monthly on email newsletter performance and insights.
5. Collaboration & Improvement
- Coordinate with outsourced SEO and AdWords specialists to align campaigns and landing pages.
- Communicate with in-house sales and marketing teams on promotions and events.
- Continuously improve email templates, post formats, and workflows for better performance.
Requirements:
- Strong, hands-on experience in email marketing, with the ability to set up and manage campaigns independently.
- Experience using email marketing platforms such as Mailchimp, Klaviyo, or HubSpot.
- Solid experience using Facebook Meta Business Suite.
- Proven experience in social media content creation and scheduling (Facebook, Instagram, LinkedIn, TikTok).
- Strong writing and communication skills in English.
- Basic graphic design skills (Canva or similar).
- Familiarity with analytics tools such as Google Analytics or Meta Insights.
- Highly organized and able to manage multiple content schedules independently.
- Reliable internet connection and strong attention to deadlines.
Independent Contractor Perks:
- Permanent work-from-home
- Immediate hiring