Schedule:

• 1pm to 5 pm New Zealand

• 20 hours per week

• Initial 3-month intensive growth period with potential for ongoing work

 

Responsibilities:

• Manage and optimize social media presence across Instagram, Facebook, and LinkedIn platforms
• Set up and optimize LinkedIn profiles for both business founders
• Edit and create engaging social media content from provided images, text, and videos
• Develop and implement targeted demographic outreach campaigns focusing on specific age groups, income levels, and geographic locations in Australia and New Zealand
• Monitor and report on Google Analytics data to track website traffic and campaign effectiveness
• Manage MailerLite newsletter campaigns including content creation, subscriber management, and troubleshooting
• Research and identify marketing opportunities including podcast appearances and travel magazine features
• Develop community engagement strategies to increase brand awareness and audience growth
• Provide weekly or monthly performance reports with actionable insights

 

Requirements:

• 2-3 years of experience in social media marketing and virtual assistance
• Proven experience with Instagram, Facebook, and LinkedIn marketing
• Familiarity with Google Analytics and email marketing platforms (MailerLite experience preferred)
• Strong content creation and editing skills for social media posts
• Experience with demographic targeting and social media campaigns
• Research skills for identifying marketing opportunities and industry connections
• Excellent written communication skills and attention to detail
• Ability to work independently and provide strategic recommendations

 

Scope:

• Part-time position at 20 hours per week
• Initial 3-month intensive growth period with potential for ongoing work
• Primary focus on Australia and New Zealand markets, targeting major cities and higher-income demographics
• Month-to-month contract structure with flexibility for scaling based on business needs
• Direct collaboration with business founders on strategy and content direction

 

Independent Contractor Perks

• Permanent work from home
• Immediate hiring