Work Schedule:

• Mondays to Fridays, 9:00 am to 6:00 pm, with 1-hour unpaid break
• 40 hours per week
• Client time zone: US Eastern Time (Marietta, GA)

 

About the role:
The Meta Ad Coordinator position will create, manage, and monitor lead, traffic, and awareness ad campaigns to drive media strategies – both internally and for clients.

 

Requirements:
 Continue staying up to date on the digital landscape and establish best practices with each channel, primarily Meta (Facebook, Instagram, Reels, etc)
 Implement structure within the ever-changing digital landscaping. Developing scalable and repeatable process to help facilitate growth and results

Strategy:
 Build, manage, and optimize paid social campaigns on platforms like Meta, Instagram, LinkedIn, and TikTok
 Build Lead campaigns using video and still images, copy, and lead forms to drive performance for our clients
 Write and optimize ad copy to enhance user experience and conversion rates
 Manage and monitor campaign expenses, ensuring they remain within budget, and performance
 Work with other specialists, client success managers, and marketing teams to implement changes and improve strategies
 Provide quality assurance on ad accounts and completed tickets from specialists

Competencies:
 Communication Proficiency
 Results Driven
 Organizational Skills
 Initiative
 Customer/Client Focus
 Technical Capacity

Required Education and Experience:
 BS/MS degree in Communications, Marketing, or related field
 1-2 years of proven work experience in META marketing
 Experience with A/B testing, multivariate experiments, and pixel management
 META Blueprint certification
 Experience working with clients on Pixel placement, when necessary
 Experience in setting up and optimizing Meta Lead and Traffic campaigns
 Strong analytical skills and data-driven thinking
 Up to date with the latest trends and best practices in social marketing and measurement
 Graphic design abilities (e.g., Acrobat, Photoshop, Bridge, Sparknote, Canva) are a plus

 

Independent Contractor Perks: 

• Health insurance coverage

• Permanent work from home

• Immediate hiring

• Steady freelance job

 

Please note that since this is a permanent work-from-home position and an “Independent Contractor” arrangement, the candidates must have their own computer and internet connection. They will handle their benefits and taxes. The professional fees are at hourly rates, and the rate depends on your performance in the application process.

 

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