Schedule:

• Monday - Friday, 8 am - 5 pm Sydney, AEDT

About the Role:

We are seeking a tech-savvy B2B Digital Marketing Specialist to establish and manage our digital marketing presence. As a newly launched website, we're looking to transition from traditional cold calling to a sophisticated digital marketing approach that generates qualified leads and provides actionable intelligence for our sales team. 

This is a remote contract position, requiring someone who can work independently while maintaining close communication with our team. 

Key Responsibilities:

Paid Advertising Management 

• Google Ads: Design, launch, and optimize Google Ads campaigns targeting our ideal prospects in the financial services/capital raising sector 
• LinkedIn Ads: Create and manage LinkedIn advertising campaigns to reach decision-makers and business owners 
• Manage advertising budgets efficiently and report on ROI 
• Conduct A/B testing on ad copy, landing pages, and targeting parameters
• Continuously optimize campaigns based on performance data 

Email Marketing Campaigns 

• Develop and execute email marketing campaigns to nurture leads 
• Create compelling email content and subject lines that drive engagement
• Segment email lists based on prospect behavior and demographics
• Set up automated email workflows and drip campaigns 
• Monitor email performance metrics (open rates, click-through rates, conversions)

CRM Integration & Analytics 

• Integrate and configure Zoho CRM with our website, Google Ads, and LinkedIn Ads
• Set up tracking pixels and conversion tracking across all platforms
• Implement website visitor tracking to identify prospect behavior and page visits
• Create dashboards and reports showing which prospects are engaging with our content
• Establish lead scoring systems based on digital engagement
• Provide actionable intelligence to the sales team on hot prospects ready for outreach

Technical Setup & Management 

• Install and configure Google Analytics, Google Tag Manager, and conversion tracking
• Set up LinkedIn Insight Tag and conversion tracking 
• Integrate all marketing platforms with Zoho CRM for seamless data flow
• Ensure proper attribution tracking across all marketing channels 
• Implement form tracking and lead capture mechanisms 
• Set up automated alerts for high-value prospect activity 

Reporting & Strategy 

• Provide weekly reports on campaign performance, lead generation, and key metrics
• Analyze campaign data to identify trends and optimization opportunities
• Make data-driven recommendations for budget allocation 
• Track cost per lead and customer acquisition costs 
• Present insights on prospect behavior and engagement patterns 

Required Skills & Experience:

Essential 

• 3+ years of hands-on experience managing Google Ads and LinkedIn Ads campaigns 
• Proven track record of lead generation through paid advertising 
• Strong technical expertise with: 

○ Zoho CRM (or similar CRM platforms) 

○ Google Analytics and Google Tag Manager 

○ Marketing automation and tracking pixels 

○ CRM integration and data synchronization 

• Experience with email marketing on Zoho CRM platform 
• Demonstrated ability to set up technical integrations between marketing platforms and CRM - Zoho 
• Strong analytical skills with the ability to interpret data and provide actionable insights
• Experience in B2B marketing (preferably financial services or professional services)
• Excellent written communication skills for ad copy and email content
• Self-motivated and able to work independently with minimal supervision 

Highly Desirable 

• Experience with banking, finance broking, or business lending sectors
• Knowledge of Australian business market and regulations 
• Google Ads certification 
• LinkedIn Marketing certification 
• Experience with landing page optimization and conversion rate optimization
• Familiarity with SEO principles and content marketing 
• Experience with marketing attribution models 

Key Performance Indicators (KPIs) 

Success in this role will be measured by: 

• Number of qualified leads generated per month 
• Cost per lead across Google and LinkedIn channels 
• Conversion rates from ad clicks to leads 
• Email campaign engagement rates (open, click-through, conversion)
• Quality of CRM data and tracking accuracy 
• Sales team satisfaction with lead intelligence provided 
• ROI on advertising spend 

What Success Looks Like in First 90 Days 

Month 1: Foundation 

• Complete audit of current website and digital presence 
• Set up all tracking pixels and analytics properly 
• Integrate Zoho CRM with website and prepare for ad platform integration
• Launch initial Google Ads and LinkedIn Ads campaigns 
• Set up email marketing infrastructure 

Month 2: Optimization 

• Refine campaigns based on initial performance data 
• Complete CRM integration with ad platforms 
• Launch email nurture campaigns 
• Begin providing weekly intelligence reports to sales team 
• Implement lead scoring system 

Month 3: Scaling 

• Demonstrate positive ROI on advertising spend
• Provide documented cases of sales team using digital intelligence for successful conversions 
• Present recommendations for scaling campaigns 
• Have fully automated lead tracking and reporting in place 

Independent Contractor Perks:

• Health Insurance Coverage for eligible locations
• Permanent work-from-home
• Immediate hiring