Schedule:

• 20 hours per week, flexible but with some overlap with the EST time zone for check-ins.
• Client Timezone: Eastern Time (Florida)

Client Overview: 

Join a growing custom apparel decoration company that specializes in screen printing, embroidery, and direct transfer services. This established Florida-based business is streamlining their marketing operations and looking for a skilled professional to consolidate and enhance their content marketing efforts. You’ll have the opportunity to support their entire content strategy while working with modern marketing tools and potentially expanding into new marketing initiatives.

Job Description: 

You’ll step into a pivotal role where you’ll own the complete content marketing strategy for a thriving custom apparel business. This is your chance to replace multiple contractors and become the go-to marketing expert, managing everything from email campaigns to SEO-optimized content and video marketing scripts. You’ll work directly with the business owner, have creative freedom to improve existing processes, and have the potential to grow the role as the business expands.

Responsibilities:

• Create and manage 2 comprehensive email newsletters per month
• Write 2 SEO-optimized blog posts monthly to drive organic traffic
• Develop approximately 12 scripts and content ideas for the video marketing team each month
• Schedule and manage content across marketing platforms using Metricool
• Conduct SEO research and optimization using Semrush
• Support overall content marketing strategy and execution
• Collaborate on potential expansion into funnel lead generation and other marketing initiatives
• Provide regular reporting on content performance and marketing metrics

Requirements:

• Minimum 3 years of experience working with US companies in marketing roles
• Strong SEO knowledge and hands-on experience with SEO tools (Semrush experience preferred)
• Proven email marketing experience and newsletter creation skills
• Excellent content creation and copywriting abilities
• Experience with content scheduling tools (Metricool experience is a bonus)
• Creative portfolio demonstrating content and marketing work
• Excellent English communication skills
• Reliable internet connection and proper hardware setup
• Bonus if you have experience with funnel lead generation or video marketing support

Why Join This Team?:

• Take full ownership of content marketing strategy with creative freedom
• Work directly with the business owner in a collaborative environment
• Opportunity to grow from part-time to full-time based on performance and business needs
• Modern marketing tool stack including Semrush and Metricool
• Potential to expand into additional marketing initiatives as the business scales
• Stable, established business in the growing custom apparel industry

Independent Contractor Perks:

• Permanent work-from-home
• Immediate hiring