Schedule: Monday to Friday, 7:00 AM–4:00 PM CST (Fredericksburg, Texas time)
Total Weekly Hours: 40 hours

 

The Digital Marketing Strategist is responsible for executing, optimizing, and continuously evolving digital marketing initiatives across multiple brands, with a strong focus on organic visibility, search performance, and demand generation.

This role is highly hands-on and strategy-driven. The ideal candidate is deeply engaged in SEO, AEO, and modern discovery behavior, including voice search, AI-driven search, and multi-channel visibility. They understand how people find, evaluate, and engage with brands across search engines, websites, email, and other owned and earned channels.

While this role collaborates closely with leadership, it is not a people-management position. The Digital Marketing Strategist is a senior individual contributor who can plan, execute, and iterate independently, while contributing to strategy, proposals, and long-term planning.

 

Responsibilities

Marketing Strategy & Planning

• Develop and execute digital marketing strategies aligned with business goals and customer journeys

• Define priorities, roadmaps, and phased execution plans across SEO, content, visibility, and web initiatives

• Identify growth opportunities based on performance data, market insights, and audience behavior

• Continuously adapt strategies as platforms, algorithms, and discovery patterns evolve

Organic Visibility, SEO & AEO

• Execute and optimize SEO strategies across on-page, technical, and content layers

• Lead AEO initiatives, including optimization for AI search, voice search, and entity-based discovery

• Monitor search behavior trends and proactively adjust strategies

• Optimize site architecture, internal linking, and structured content to improve visibility

Content, Demand & Audience Reach

• Plan and optimize content strategies that drive discovery, engagement, and conversion

• Ensure content aligns with search intent, structure, and modern consumption patterns

• Support audience reach through organic channels, including search, email, and content distribution

• Identify new ways to reach and engage audiences across owned and earned channels

Paid & Cross-Channel Support

• Support paid visibility initiatives by aligning organic and paid strategies

• Understand PPC fundamentals well enough to collaborate, support execution, or step in when needed

• Optimize landing pages, messaging, and conversion paths for both organic and paid traffic

Website & Platform Execution

• Make hands-on updates in WordPress and Shopify as needed

• Collaborate closely with web developers to implement SEO, performance, and visibility improvements

• Ensure CMS structures and content frameworks support discoverability and scalability

Performance Analysis & Optimization

• Monitor performance across search, content, email, and visibility channels

• Use analytics and search platforms to diagnose issues and identify opportunities

• Translate insights into actionable improvements rather than static reporting

Proposals, Documentation & Communication

• Contribute to and write strategy documents, audits, and proposals

• Translate complex marketing and technical concepts into clear, structured documentation

• Define scopes of work, deliverables, and success metrics

• Document strategies, experiments, and learnings to support repeatability and scale

Technical & Platform Proficiency

• Strong hands-on familiarity with SEO tools, workflows, and modern search platforms

• High awareness of technical SEO, structured data, and site performance

• Comfortable working within WordPress and familiar with Shopify structures

• Able to navigate analytics, search, and CMS platforms independently

• Technically fluent enough to collaborate deeply with developers and troubleshoot issues

 

Requirements

• 3+ years of hands-on experience in digital marketing, with a strong focus on SEO and organic growth

• Deep understanding of modern search, AEO, and visibility strategies

• Familiarity with WordPress and Shopify

• Proven ability to execute, test, and iterate independently

• Strong analytical, problem-solving, and prioritization skills

• Excellent written communication and documentation abilities

• High adaptability in fast-changing marketing environments

 

Preferred Skills

• Experience optimizing for voice search, AI-driven discovery, or entity-based SEO

• Familiarity with PPC fundamentals and landing page optimization

• Experience with email marketing or owned-channel distribution

• Understanding of structured data, schema, and content frameworks

• Comfort collaborating on technical implementation with developers

 

Independent Contractor Perks

• Health insurance (available in eligible locations)

• Permanent work-from-home arrangement

• Immediate hiring