Schedule:

• Mondays to Fridays, 9:00 am to 6:00 pm
• Client time zone: Eastern Time (Ontario, Canada)

 

We are seeking a highly experienced Paid Media Specialist to support a growing digital marketing operation serving large-scale real estate clients. This is a full-time, remote role designed for a senior-level professional with proven expertise in paid social advertising and a strong understanding of performance-driven marketing.

The ideal candidate has hands-on experience managing and optimizing paid campaigns for Facebook and Instagram, with solid working knowledge of Google Ads. Experience within the real estate industry is strongly preferred, particularly in generating and converting buyer and seller leads at scale.

This role is not suitable for junior marketers or candidates in training—we are looking for someone who can own strategy, execution, and optimization with minimal oversight.

 

Key Responsibilities:

Paid Social Advertising

• Plan, build, launch, and optimize Facebook and Instagram ad campaigns focused on lead generation and conversions

• Develop and test ad creatives, audiences, messaging, and funnels to improve ROI and performance

• Monitor campaign performance daily and make data-driven optimizations

Google Ads Management

• Create, manage, and optimize Google Ads campaigns (Search and/or Display)

• Ensure alignment between paid social and Google Ads strategies

Strategy & Performance

• Own end-to-end paid media strategy for real estate clients

• Track KPIs including CPL, conversion rates, ROAS, and lead quality

• Provide performance insights and recommendations based on campaign data

Collaboration & Tools

• Work closely with internal fulfillment and client-facing teams

• Utilize CRM systems such as ReelGeeks (experience preferred) to align ads with lead flow and follow-up

• Adapt quickly as client tools and processes evolve

 

Required Qualifications:

• Proven experience in social media advertising (Facebook & Instagram Ads)

• Strong, hands-on experience with Google Ads (non-negotiable)

• Demonstrated success running paid campaigns for service-based or real estate businesses

• Strategic mindset with strong analytical and optimization skills

• Ability to manage campaigns independently and confidently

• Excellent communication and reporting skills

 

Preferred Qualifications:

• Experience in the real estate industry (agents, brokerages, real estate marketing agencies)

• Familiarity with real estate CRMs such as ReelGeeks

• Experience managing higher-budget or high-volume lead generation campaigns

 

Independent Contractor Perks:

• Health insurance coverage

• Permanent work from home

• Immediate hiring

• Steady freelance job

Please note that since this is a permanent work-from-home position and an “Independent Contractor” arrangement, the candidates must have their own computer and internet connection. They will handle their benefits and taxes. The professional fees are at hourly rates, and the rate depends on your performance in the application process.

 

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