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Senior Local SEO Specialist

Experience Level: Senior (5+ Years in Local SEO)

About the Role

We are seeking a highly experienced Senior Local SEO Specialist with a proven track record of driving measurable growth for service-based businesses through local search. This role is ideal for someone who not only understands how local SEO works, but why it works—and can translate strategy into consistent leads, calls, and revenue.

You will own the local SEO function end-to-end, acting as a subject-matter expert across Google’s local ecosystem. This role requires a strategic thinker who is also hands-on, data-driven, and comfortable collaborating cross-functionally with content, web, and client-facing teams to deliver sustainable organic growth.

Key Responsibilities

Local SEO Strategy & Execution

  • Develop, execute, and optimize comprehensive local SEO strategies for single-location and multi-location businesses

  • Fully manage and optimize Google Business Profiles (GBP), including categories, services, posts, photos, Q&A, and review strategies

  • Conduct in-depth local keyword research with geo-intent and Map Pack prioritization

  • Lead on-page local SEO optimization, including service pages, location pages, internal linking, and schema markup

  • Perform and oversee citation audits, cleanup, and building to maintain NAP accuracy and consistency

  • Monitor performance across Map Pack, Local Finder, and organic search results

  • Stay up to date with Google local algorithm changes and proactively adjust strategies

Link Building & Authority Development

  • Design and execute scalable, white-hat link-building strategies that strengthen local and topical authority

  • Acquire high-quality backlinks through:

    • Local outreach and relationship-based partnerships

    • Local PR initiatives, sponsorships, and community involvement

    • Editorial placements and content-driven link earning

  • Identify niche-relevant, local, and authoritative link opportunities

  • Analyze backlink profiles and competitor strategies to inform ongoing initiatives

  • Ensure all link-building efforts adhere strictly to Google best practices

Content Strategy & Implementation (SEO + AIO)

  • Develop and manage SEO- and AI-optimized content strategies aligned with local search intent and business goals

  • Plan, create, and optimize blog and landing page content designed to rank organically and perform well in AI-driven search experiences

  • Refresh, expand, and optimize existing content to improve rankings, relevance, and authority

  • Ensure strong on-page SEO fundamentals, including keyword usage, internal linking, structured formatting, and schema alignment

  • Collaborate with designers and developers to ensure proper on-site implementation

  • Align content with brand voice, E-E-A-T principles, and conversion goals

Reporting, Analysis & Collaboration

  • Track and analyze performance using tools such as:

    • Google Search Console and Google Analytics

    • Google Business Profile Insights

    • Local rank tracking and backlink analysis platforms

  • Translate performance data into clear insights and actionable recommendations

  • Communicate results effectively to internal teams and stakeholders

  • Align SEO initiatives with broader marketing and business objectives

Required Qualifications

  • 5+ years of hands-on experience in Local SEO (agency or in-house)

  • Demonstrated success driving local visibility, leads, and conversions

  • Strong expertise in:

    • Google Business Profile optimization

    • Local keyword research and geo-targeting

    • Citations, reviews, and NAP consistency

    • White-hat link acquisition and authority building

    • SEO- and AI-optimized content strategies

  • Proficiency with SEO tools such as:

    • Google Search Console and Google Analytics

    • BrightLocal, Whitespark, Semrush, Ahrefs, or similar

  • Solid understanding of technical SEO as it applies to local search

  • Strong analytical, communication, and documentation skills

Preferred / Nice-to-Have

  • Experience working with service-based local businesses (medical, legal, home services, professional services, etc.)

  • Experience managing multi-location SEO strategies

  • Familiarity with LocalBusiness schema and structured data

  • Understanding of conversion rate optimization for local landing pages

  • Experience collaborating with paid media or social teams

What Success Looks Like

  • Improved Map Pack and organic local rankings

  • Consistent growth in high-quality backlinks and domain authority

  • Strong performance of SEO- and AI-optimized content

  • Increased local leads, calls, and conversions

  • Clear, actionable reporting that ties SEO efforts to business outcomes

Independent Contractor Perks

  • HMO coverage for eligible locations

  • Permanent work from home

  • Immediate hiring

  • Steady freelance job

Senior Local SEO Specialist

Job Category

Marketing and Content

Job Type

Full Time (35 hours or more per week)

Work Schedule and Timezone

Cleveland Heights, OH

Published on

Jan 12 2026