Overview
You’ll play a key role in driving the organization’s life insurance growth by managing and optimizing lead generation and client acquisition efforts. This role is ideal for a results-driven marketing professional who understands how to attract, nurture, and convert prospects through structured, scalable marketing systems.
Working closely with leadership, you’ll take ownership of full-cycle marketing execution—from outreach and funnels to performance tracking—with a clear focus on increasing qualified leads and booked calls. This is a fully remote role in a collaborative and supportive environment.
Key Responsibilities
Lead Generation & Funnel Management
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Build and manage email marketing campaigns to nurture and qualify life insurance leads
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Design, launch, and optimize landing pages and sales funnels to improve conversion rates
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Develop and manage affiliate and partnership programs to expand lead sources
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Implement automated follow-up sequences to increase engagement and booked calls
Paid Advertising & Campaign Execution
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Launch, monitor, and optimize paid advertising campaigns across Facebook, Instagram, LinkedIn, and Google Ads
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Test ad creatives, audiences, and messaging to maximize return on ad spend (ROAS)
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Ensure all campaigns follow compliance-friendly life insurance marketing guidelines
Marketing Strategy & Optimization
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Monitor campaign performance using key performance indicators (KPIs)
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Conduct A/B testing on ads, email sequences, and landing pages
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Continuously refine messaging and targeting to improve lead quality and conversion rates
CRM, Reporting & Lead Handoff
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Maintain accurate CRM records and manage lead flow from marketing to sales
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Prepare weekly reports on lead volume, booked calls, and conversion performance
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Ensure smooth and timely handoff of qualified leads to the sales team
Collaboration & Execution
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Coordinate with internal stakeholders on campaign priorities and approvals
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Participate in planning sessions, performance reviews, and strategy discussions
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Provide data-driven recommendations based on performance trends and insights
Requirements
Experience & Technical Skills
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Proven experience in lead generation, marketing automation, and funnel optimization
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Hands-on experience managing paid advertising platforms (Facebook Ads, Google Ads, LinkedIn Ads)
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Strong understanding of email marketing and automated follow-up systems
Tools & Systems
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Proficiency with tools such as ClickUp, Zoho CRM, HubSpot, Mailchimp, ActiveCampaign, Facebook Ads Manager, and Google Ads
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Ability to track performance metrics and translate data into actionable insights
Why Join This Role
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Direct impact on business growth and revenue
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Ownership of scalable marketing systems and campaigns
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Fully remote with a stable, long-term opportunity
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Close collaboration with leadership and decision-makers
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Performance-driven role with room to grow
Independent Contractor Perks
- HMO coverage for eligible locations
- Permanent work from home
- Immediate hiring
- Steady freelance job