Schedule: Full-time with flexible hours based on output delivery; occasional cross-timezone coordination required
Client Timezone: US-focused operations with global reach
Client Overview: A mission-driven global lifestyle brand that’s revolutionizing men’s mental health through premium consumer products. With $2M raised and a $10M funding round in progress, they’re scaling rapidly across 15+ international markets. The company combines premium product positioning with genuine social impact, donating 40% of profits to mental health organizations.
Job Description: You’ll build and amplify the marketing presence for a brand that’s genuinely changing lives while scaling internationally. This role offers creative freedom to develop campaigns from the ground up for a well-funded company with a powerful mission. You’ll have the opportunity to create content that resonates with a meaningful cause while working in a flexible, results-driven environment that values execution and authenticity.
Responsibilities:
- Develop and execute comprehensive social media strategies across Instagram, Facebook, TikTok, and LinkedIn
- Create engaging content that authentically aligns with the brand’s mental health mission and premium positioning
- Implement SEO strategies and growth hacking techniques to maximize brand visibility and reach
- Design and deploy targeted marketing campaigns for product launches and seasonal promotions
- Build social media presence that supports investor relations and enhances company credibility
- Develop scalable content creation workflows and strategic deployment processes
- Analyze campaign performance metrics and continuously optimize for engagement and conversion
- Support marketing efforts across multiple international markets and cultural contexts
Requirements:
- Proven track record in social media marketing with a strong portfolio of successful campaigns
- Experience creating content that resonates with male demographics and lifestyle positioning
- Knowledge of SEO best practices and growth hacking methodologies
- Hands-on experience with Instagram, Facebook, TikTok, and LinkedIn marketing platforms
- Understanding of premium brand positioning and lifestyle marketing strategies
- Creative mindset balanced with strong analytical skills for campaign optimization
- Bonus if you have experience with mission-driven or social impact brands
- It helps if you’re comfortable working across multiple time zones and using WhatsApp for communication
Why Join This Team?:
- Work for a brand with genuine social impact that’s making a difference in men’s mental health
- Creative freedom to develop brand voice and marketing strategies from the ground up
- Flexible work arrangement focused on output and creativity rather than rigid schedules
- Opportunity to grow with a well-funded company preparing for significant international expansion
- Direct, transparent culture that values honest feedback and authentic communication
- Potential for team leadership opportunities as the marketing department scales
Independent Contractor Perks
- HMO Coverage in eligible locations
- Permanent work from home
- Immediate hiring