Client Overview

Our client is an Australian-based online retailer offering a curated selection of premium wines sourced from both local and international producers. The company focuses on delivering quality products, competitive pricing, and a seamless online shopping experience for wine enthusiasts across Australia. With a growing digital presence, they are now looking to scale paid advertising efforts to drive targeted traffic, increase conversions, and improve return on ad spend.

Role Overview

We are seeking an experienced Google Ads Specialist to build, manage, and optimize high-performing Google Ads campaigns for an established e-commerce brand.

This is a hands-on, specialist-level role. You will be responsible for campaign strategy, setup, monitoring, optimization, and performance reporting. The ideal candidate understands the full Google Ads ecosystem, including Search, Shopping, and Performance Max campaigns, and can confidently make data-driven decisions to improve ROI.

Schedule: Mon to Fri, 20 hours per week, flexible between 9:00 AM – 6:00 PM
Client Timezone: Melbourne, VIC (AEST/AEDT)

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

Key Responsibilities

• Develop and implement a comprehensive Google Ads strategy aligned with business goals
• Set up and structure Search, Shopping, Display, and/or Performance Max campaigns
• Conduct keyword research, competitor analysis, and audience targeting
• Write compelling ad copy and optimize creatives to improve CTR and conversions
• Monitor campaign performance daily/weekly and optimize bids, budgets, and targeting
• Implement conversion tracking, GA4 integration, and performance measurement
• Conduct A/B testing on ads, landing pages, and targeting strategies
• Provide clear performance reports with insights and actionable recommendations
• Continuously improve ROAS, reduce CPA, and scale profitable campaigns

Requirements

• Proven experience managing Google Ads campaigns for e-commerce businesses
• Strong understanding of Google Shopping and Performance Max campaigns
• Experience with conversion tracking and Google Analytics (GA4)
• Ability to analyze data and translate insights into optimization strategies
• Strong copywriting skills for high-converting ad creatives
• Experience managing budgets and improving ROAS
• Excellent English communication skills (written and verbal)
• Ability to work independently and provide strategic recommendations

Nice to Have

• Experience in the alcohol, beverage, or retail e-commerce space
• Familiarity with Australian consumer market trends
• Experience with landing page optimization and CRO principles

Side Note

• This is a permanent work-from-home role under an Independent Contractor arrangement. Candidates must have their own computer and reliable internet connection, and are responsible for their own taxes and benefits. Professional hourly fees are established based on your performance in the application process.

Reminder

• Please follow the provided link to BruntWork’s Career Site to finish your initial application requirements, including the assessment questions, technical check, and voice recording. Submissions that fulfill all requirements will receive priority review.