Social Media Specialist

Social Media Specialist

Responsibilities:

• Execute and post engaging, on-brand social media content across Instagram, Facebook, and LinkedIn in line with campaign plans.
• Create and edit short video content for Reels and other relevant platforms.
• Develop a well-organized, consistent posting and engagement schedule, utilizing a content calendar.
• Manage and engage with social media communities by responding to follower messages, comments, and likes.
• Proactively reach out to influencers or aligned companies to increase engagement and broaden audience reach.
• Provide actionable recommendations on social media strategies and report regularly on activity and engagement growth.
• Track and report on campaign performance metrics and follower engagement to optimize strategies.
• Assist with backend data entry, minor automation adjustments, and potential funnel development.
• Post pre-written blogs and marketing materials across social channels to support campaign goals.

Requirements

Requirements:

• Proven portfolio of previous social media work, with emphasis on content creation.
• Strong written and verbal communication skills.
• At least two years of experience in content creation and social media account management.
• Proficiency in MS Office, Google tools, and familiarity with WordPress and Go High Level.
• Bachelor’s degree in marketing, design, or a related creative field.
• Experience managing and growing social media audiences professionally (3-5 years).

Preferred Skills:

• Interest or experience in the health, wellness, or functional medicine industries.
• Proficiency with design tools like Adobe Photoshop.
• Ability to create and implement engaging, brand-aligned content for various social media platforms.
• Familiarity with social media advertising best practices.
• Experience with social media management tools (e.g., Hootsuite, Buffer).
• Previous experience with consumer-focused or health tech brands.

Source ⇲
Bruntwork Careers