Social Media Specialist

Job Description

Schedule: 20 hours per week, flexible between 8am – 3pm CST
The Social Media Specialist will be responsible for developing, implementing, and managing your social media strategy across multiple platforms. The ideal candidate will have a passion for social media, excellent communication skills, and a deep understanding of how to engage online communities. This role involves creating high-quality content, analyzing metrics, and staying up-to-date with the latest digital trends to ensure our social media channels are effective and aligned with your business goals.

Responsibilities

Creating engaging and on-brand social media content across all brands.
Creating and editing short videos for Reels, TikTok, and other platforms.
Developing a well-organized and consistent social and email engagement program.
Creating a content calendar and scheduling posts across social media accounts.
Managing the company’s Facebook page, Instagram account, and LinkedIn Profile.
Community lead engagement – responding to follower messages, interactions, and likes.
Proactively messaging influencers or related companies via posting or DM to increase social engagement.
Provide recommendations on social media strategies and regular reporting on activity and social engagement growth.
Brainstorming new and creative growth strategies to grow social audiences.
Assisting with Tradeshow event coordination and engagement strategies at trade shows.
Tracking and reporting results of socially driven campaign

Provide a portfolio sample of previous social media content.
Excellent written and verbal communication skills.
At least two years of experience creating content for social media and managing social media accounts.
Proficient in MS Office, Windows, and Google tools.
Bachelor’s degree in marketing or design/creative field.
3-5 years of exp erience managing and growing a professional Social Media account.

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