Social Media Marketer (Paid Ads)

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Role Name: Social Media Specialist (Paid Ads)

Schedule:
Full-time, Monday to Friday, 9:00 AM to 6:00 PM Eastern Standard Time (9:00 PM to 6:00 AM Manila Time.)
Client Timezone: Eastern Standard Time
Client Overview:
Join a thriving US-based insurance agency, up3.team, specializing in Medicare services. This dynamic company is on a growth trajectory, seeking to expand its reach and streamline operations through digital innovation and personalized client care. As they continue to grow, they are looking for a Social Media Specialist with a focus on paid advertising to help drive business growth through targeted digital campaigns.
Job Description:
As a Social Media Specialist (Paid Ads), you will play a crucial role in enhancing the company’s online presence and driving client acquisition through effective paid social media campaigns. Your primary focus will be on managing and optimizing paid advertising across various platforms, including Facebook, Google, and LinkedIn. You will work closely with the marketing team to develop strategies, create compelling ad content, and analyze campaign performance to ensure maximum ROI. This role offers a unique opportunity to contribute to the agency’s digital marketing efforts while working in a collaborative and innovative environment.
Responsibilities:
  • Develop, implement, and manage paid social media advertising campaigns across multiple platforms (Facebook, Google, LinkedIn).
  • Monitor and analyze campaign performance, making data-driven adjustments to improve effectiveness and ROI.
  • Collaborate with the marketing team to create compelling ad content that aligns with the company’s brand and goals.
  • Conduct audience research to refine targeting strategies for maximum impact.
  • Manage the agency’s social media presence, ensuring consistent branding and messaging across all channels.
  • Provide regular performance reports to the agency owner and make recommendations for future campaigns.
  • Stay up-to-date with industry trends and best practices in social media advertising and digital marketing.
  • Assist with other digital marketing initiatives as needed to support the agency’s growth.


Requirements

  • Proven experience in managing paid social media campaigns with a strong track record of success.
  • Proficiency in using ad platforms like Facebook Ads Manager, Google Ads, and LinkedIn Campaign Manager.
  • Strong analytical skills with the ability to interpret data and make informed decisions.
  • Excellent communication and collaboration skills.
  • Creativity in developing ad content and strategies that resonate with target audiences.
  • Familiarity with the insurance industry, particularly Medicare, is a plus.
  • Ability to work independently and manage multiple campaigns simultaneously.
  • Reliable internet connection and a quiet work environment for remote collaboration.

    • Independent Contractor Perks
    • HMO Coverage for eligible locations
    • Permanent work from home
    • Immediate hiring
    • Steady freelance job

    ZR_15392_JOB

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    • Be Entrepreneurial
    • Be Honest
    • Be Hardworking

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    • Remote Work
    • Mental Health
    • Flexibility
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