Senior Paid Media Specialist – Search Engine Marketing (ZR_18347_JOB)
- Freelance
- General (Remote)
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Part Time
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Scheduling: Monday, Thursday, Friday 20hrs/week Flexible time
Requirements
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Develop, implement, and optimize paid search campaigns on Google Search.
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Conduct keyword research and analysis to identify growth opportunities.
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Monitor and analyze campaign performance, providing regular reports and insights.
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Help to develop testing backlogs and implement A/B testing strategies to improve campaign performance.
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Utilize data and automation to enhance campaign efficiency.
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Create data visualizations and in-depth reports using tools like Google Data Studio.
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Collaborate with the creative and content teams to develop effective ad copy and landing pages.
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Ensure compliance with data privacy regulations such as GDPR and CCPA
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Assist with Meta or other paid media advertising campaigns as needed.
Nice to haves (not mandatory)
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Google Tag Manager and technical skillset to tag more complex conversion points
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Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
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A minimum of 3 years of experience in paid media, specifically in search engine marketing.
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Proven experience with Google Search, Google Things to Do, and Google Merchant Center.
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Strong analytical skills and proficiency in using tools like GA4 and Google Sheets utilizing formulas
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Ability to interpret data and make data-driven decisions.
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Excellent communication and teamwork skills.
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Certification in Google Ads
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Experience with Meta advertising is desirable but not required, verification a bonus
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Experience with data analysis and visualization tools.
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Understanding of AI and machine learning applications in SEM.
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Knowledge of multi-touch attribution.
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Awareness of data privacy regulations and effect on cookie duration and effect to measurement of channels
Independent Contractor Perks
Source ⇲
Bruntwork Careers