Paid Ads Specialist (Digital Advertising)
Client Overview
We are a dynamic and innovative digital marketing agency specializing in PPC advertising. We are seeking a skilled and motivated Paid Ads Specialist to join our remote team. As a Paid Ads Specialist, you will play a crucial role in managing PPC campaigns for our diverse client portfolio.
Work Schedule:
- 40 hours per week
- Monday to Friday, 8am – 5pm Chicago, IL
- Includes 1 hour unpaid break
Key Responsibilities:
- Launching new PPC campaigns on various platforms, primarily Google Ads and Meta. This could also include (Bing, TikTok and Programmatic platforms)
- Continuous optimization of existing campaigns to achieve performance goals and maximize ROI.
- Identifying and troubleshooting issues within campaigns to ensure smooth operation and optimal results.
- Setting up advanced tracking and tagging solutions across GA4, Google Search Console (GSC), Google Tag Manager (GTM), and integrating Zapier for CRM workflows.
- Implementing and managing CallRail tracking for phone calls to measure lead quality and campaign performance.
- Generating comprehensive reports on campaign performance, providing insights and recommendations for improvement.
Requirements
- 4+ years of proven experience in managing and optimizing Google Ads campaigns.
- Experience with other PPC platforms (e.g., Bing Ads, Facebook Ads, Programmatic)
- Familiarity with Google Analytics and other tracking tools
- Strong analytical skills with a data-driven approach to decision-making.
- Excellent communication skills, both written and verbal.
- Ability to work independently in a remote setting, while also collaborating effectively within a team.
- Detail-oriented with a focus on delivering high-quality work.
Preferred Skills (Not Required):
- Google Ads Certification
- Google Tag Manager Certification
- Meta Certification
Requirements
Source ⇲
Bruntwork Careers